Oracle’s digital day focuses on Saudi industry transformation

Key Oracle experts and executives from major Saudi organizations participated in the event to discuss various aspects of making digital business a reality with Oracle’s portfolio of cloud solutions.
Updated 03 November 2016

Oracle’s digital day focuses on Saudi industry transformation

Digital transformation that supports Saudi Arabia’s industry 4.0 preparedness and acts as a catalyst for local economic growth was the key focus for Oracle’s digital day event in Riyadh.
Key Oracle experts and executives from major Saudi organizations participated in the event to discuss various aspects of making digital business a reality with Oracle’s portfolio of cloud solutions across SaaS, PaaS, IaaS and Dbaas.
“Saudi Arabia is a priority market for Oracle and we believe that cloud technology will play a vital role in driving Vision 2030 and its economic diversification plan. With our completely integrated cloud platform that spans all layers of the cloud, we are uniquely poised to help organizations in Saudi Arabia transition to the cloud,” said Thamer Alharbi, Oracle’s country MD for Saudi Arabia.
“The annual Digital Day event is in line with our commitment to introduce our latest innovations in Saudi Arabia. This year, we are showcasing how businesses, small and large, across all industries can gain unprecedented digital value with the most complete, integrated and proven suite of cloud solutions designed to lead in the digital economy,” added Thamer.
Inspiring keynotes from thought leaders at the forefront of driving digital transformation and expert sessions to explore the impact of Oracle cloud solutions across various aspects of business, including finance, HR, customer experience and supply chain, were the key highlights of the Oracle digital day event in Riyadh.
Oracle's top global and regional executives were presence at the event. These included Andrew Sutherland, SVP, Oracle Systems and Technology Business, EMEA, and AsiaPacific and Abdul Rahman Al-Thehaiban, SVP, Tech MEA.

New Balance opens store in Riyadh

Updated 13 October 2018

New Balance opens store in Riyadh

American multinational corporation New Balance Inc. (NB), a global leader in athletic footwear, apparel and accessories, opened its new store in the Saudi capital on Thursday. The store, located in the high-end Riyadh Gallery Mall on King Fahd Road, showcases women’s and men’s shoes, apparel and sportswear, sports equipment, and kids and lifestyle selections.

Top Brazilian footballer Carlos Eduardo de Oliveira Alves, who plays for Saudi Arabia’s Al-Hilal Club, cut the ribbon to mark the opening of the New Balance store. The inaugural ceremony was attended by a large number of industry leaders and top-notch executives of Apparel Group, which owns and operates the New Balance stores in Saudi Arabia.

Speaking on this occasion, Alves said: “I am happy to open the store of New Balance, with which I have been associated.” 

The footballer, who recently signed a two-year contract with New Balance endorsing the brand, called on the shoppers “to visit the store where they will be led into an interactive and immersive experience of the brand, welcomed by dynamic visuals.”

Referring to the range of the New Balance Athletics Inc., a statement released on this occasion, said: “The New Balance’s Riyadh store is roomy and bright, and presents the brand’s footwear and apparel in a raw-concrete environment.” 

New Balance, the Boston-based maker of trainers and running shoes, is planning to aggressively expand its presence in the Gulf region, increasing its store count to 50 by 2020. 

“The launch of this store is the pinnacle of our progress in the Kingdom and the Middle East, but it is also just the start,” said the statement, adding that the Boston-based company is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to NB heritage, while further representing the intersection between where lifestyle and sport meet, it said. 

Alves, who inaugurated the New Balance store, plays for the Al-Hilal Club as a midfielder. He joined Al-Hilal in 2015, scored several goals for the club and won many honors. 

New Balance Athletics Inc., popularly known as New Balance, is among one of the world’s major sports footwear makers. 

This $3.8 billion company, which has more than 5,000 employees globally on its payroll, manufactures shoes with high-technical specifications such as, blended gel inserts and heel counters.