Attken opens first ‘Do It Best’ store in Saudi Arabia

The Attken Do It Best store on Prince Mohammed bin Fahad Road in Dammam displays over 40,000 different high-quality products at competitive prices.
Updated 11 November 2016

Attken opens first ‘Do It Best’ store in Saudi Arabia

DAMMAM: Attken International, a Saudi-based company, has celebrated recently the opening of its first store of “Attken Do It Best” on Prince Mohammed bin Fahad Road in Dammam.
The new store displays over 40,000 different high-quality products at competitive prices, from housewares, electrical and home appliances, lawn and garden appliances, outdoor furniture, lighting, hardware, paint supplies, bed and bath, hand and power tools, building materials, indoor furniture, sporting gear and accessories, automotive products, plumbing tools, storage and organization products, clothing and apparel, and toys.
During the official opening ceremony, a number of senior officials including representatives from Attken International, retailers and social personalities were present to commemorate the landmark development of “Attken Do It Best” in Saudi Arabia.
On the opening of the new “Attken Do It Center” store, Mishaal Al-Bawardi, executive director of “Attken Do It Best” said that the opening comes in-line with the company's overall strategy to expand its operations across all cities in kingdom and bring in innovative solutions to each and every household in the kingdom and helping the local communities lead an easier life.
He added “Attken Do It Best store serves residences and businesses in Dammam and the store is known for a great selection of home improvement and hardware merchandise and a level of service that exceeds any hardware or home improvement store in the region.”
He also pointed out that the store will offer more than 40,000 products across multiple categories, as well as home improvement advice.
As part of the grand opening, the store has announced special discounts and great offers to its customers to last until Nov. 20.

SADAFCO program highlights importance of milk

Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.