Hollywood-style action at Motiongate Dubai

Motiongate Dubai, the largest Hollywood-inspired theme park in the region, offers non-stop action and cinematic adventure.
Updated 29 January 2017
0

Hollywood-style action at Motiongate Dubai

With school holidays on the horizon, Dubai will be one of the top destinations for GCC residents and families looking for exciting entertainment and leisure experiences.
Motiongate Dubai, the region’s largest Hollywood-inspired theme park, is combining favorite pastimes to present the best of Hollywood cinema, theme park action, live entertainment and exciting shopping and dining options to visitors.
Motiongate Dubai is part of Dubai Parks and Resorts, the region’s largest integrated theme park destination.
At Motiongate Dubai, guests can choose the type of Hollywood adventure they want to have, whether they are adventure seekers, star spotters, film buffs or foodies.
It is spread across five themed zones: Columbia Pictures, Smurfs Village, DreamWorks, Lionsgate and Studio Central, the park’s entry boulevard.
Motiongate Dubai brings to life 13 Hollywood blockbuster films including favorites such as the Smurfs, Ghostbusters, Hotel Transylvania, Shrek, Kung Fu Panda and Step Up, Al In! and Step Up, Revolution as immersive experiences. 
John Hallenbeck, general manager, commented: “Motiongate Dubai at Dubai Parks and Resorts is a great must-visit attraction for visiting families and groups of friends, who want to experience the best of Hollywood films, immersive rides such as roller coasters, motion simulators and interactive play areas plus a program of live entertainment and shows.”
He said: “In addition, with a wide range of movie-themed dining and shopping, guests can go beyond the screen of their favorite films and create memorable experiences.”


Jaguar achieves strong growth in Saudi market

Updated 23 January 2019
0

Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.