Kingdom will be major player in global tourism: Prince Sultan

Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), honors Prince Saud bin Naif, governor of the Eastern Province, at the SCTH conference on Wednesday. (SPA)
Updated 02 February 2017

Kingdom will be major player in global tourism: Prince Sultan

RIYADH: With a booming travel industry, Saudi Arabia will be “one of the biggest players” in global tourism, with almost SR3 billion ($800 million) announced by the government to finance tourism projects this year, Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), said Wednesday.
The growing tourism sector will generate about 1.2 million jobs for Saudis in a staggered schedule, he added. “Currently, we have employed about 900,000 Saudis in tourism and related sectors. In fact, tourism in the Kingdom is a big industry, not only a sector.”
Prince Sultan was speaking to Arab News on the sidelines of the annual SCTH conference, a major event in which Prince Saud bin Naif, governor of the Eastern Province, was the chief guest.
Prince Sultan said: “A major project called the Custodian of the Two Holy Mosques Initiative for National Heritage is also being supported by the government.” There are five sub-initiatives under this plan, he added.
“The travel and tourism sector is the second-largest Saudized sector in the country,” he said. “We embrace graduates to make their future in the tourism sector... not only to land a job.”
Prince Sultan also spoke about the growing number of pilgrims visiting the Kingdom for Haj and Umrah: “The Kingdom is a destination for all Muslims, and we are going to develop products that make Umrah and Haj a rich experience.”
The SCTH is working within the framework of the National Strategy for Sustainable Tourism to help pilgrims explore the tourism potential of the Kingdom other than Haj and Umrah.
The SCTH is working with the interior, foreign and Haj ministries, as well as airlines, to prepare plans and products for pilgrims after Haj or Umrah.
Prince Sultan said an announcement to set up “a media production and broadcast platform for tourism and national heritage was made during the conference Sunday. We have developed many programs for students and families.”
He added that the SCTH has a large budget “because the government wants to deliver very quickly and implement a lot of projects and initiatives that have been in the pipeline for years. Tourism is a major job creator, and now the SCTH, cobbled together with tourism, is the second-largest employer of Saudis in the country.”

GEA and Misk launch ‘Entertainment Pioneers’ program

Updated 26 June 2019

GEA and Misk launch ‘Entertainment Pioneers’ program

RIYADH: The General Authority for Entertainment (GEA) launched its “Entertainment Pioneers” program, in partnership with the Initiatives Center at the Prince Mohammed bin Salman bin Abdulaziz Foundation (Misk).

The program aims to prepare citizens, and especially fresh graduates, to work with the most renowned international companies in the field of entertainment, to gain experience, develop their skills in the field, and enable them to integrate this sector and contribute to its development and prosperity.

The program is part of GEA’s strategy to develop the sector of entertainment in accordance with the best international standards, and to provide it with qualified national competencies in this field, to meet the objectives of the Quality of Life program, a basic part of the Kingdom’s Vision 2030.

The first stage of the program will kick off in collaboration with a leading American entertainment company that employs 44,000 people worldwide, and that has a record of more than 30,000 entertainment programs and 100 festivals, with its sales surpassing of 500 million tickets per year.

In addition, various international companies are participating in the event, in order to train Saudis in the tasks of planning, organization and management of entertainment programs and projects.

As part of its plans to develop and increase the size of local content in the entertainment sector, GEA is launching several other initiatives to train Saudi cadres develop their skills, and to integrate the job market especially in small and medium enterprises in the field of entertainment.

For registration a webpage was set on the link: