Saudi Arabia to start granting female gym licenses this month

Princess Reema bint Bandar
Updated 12 February 2017
0

Saudi Arabia to start granting female gym licenses this month

RIYADH: Licenses will be granted for women’s gyms by the end of February, Princess Reema bint Bandar, vice president for women’s affairs at the General Authority of Sports, told local daily Okaz.
A target is in place to open gyms in every district and neighborhood, it was reported.
Three ministries are set to take part in this process, including the labor, rural affairs and commerce ministries.
Licenses will not be issued for gyms that offer competitive activities, such as football, volleyball, basketball and tennis. The focus will instead be on techniques that contribute to weight loss and fitness, such as swimming, running and bodybuilding.
Workshops and seminars will be held within two months, in order to motivate women to invest in gyms.
As for the high cost of women’s gyms, the authority is working on finding solutions through involving entrepreneurs in what is known as “micro-business.”
Social rejection of women’s sports can be avoided through explaining the enormous benefits of sports for overall health, according to the princess.
“It is not my role to convince the society, but my role is limited to opening the doors for our girls to live a healthy lifestyle away from diseases that result from obesity and lack of movement.”


Lights, camera, action: Gala heralds rebirth of Saudi cinema

Updated 19 April 2018
0

Lights, camera, action: Gala heralds rebirth of Saudi cinema

  • Saudi Arabia plans to open nearly 350 cinemas, with more than 2,500 screens, by 2030
  • Movie theaters are expected to contribute more than $24 billion to the Saudi economy and create more than 30,000 jobs by 2030

RIYADH: It was a night to remember: Cinema returned to Saudi Arabia on Wednesday with the first major movie screening in 35 years in a spectacular new theater in King Abdullah Financial District in Riyadh.
The gala screening of the Hollywood blockbuster Black Panther was attended by hundreds of invited guests in the sleek and chic complex — described by AMC cinema chain bosses as “the most beautiful movie theater in the world.”
As the guests took their seats, Princess Reema bint Bandar told Arab News: “It’s a privilege to be here. I hope everyone gets to enjoy the experience I’m having this evening.”
In an official opening ceremony before the movie began, AMC bosses joined Saudi government officials on the stage. Each placed their hand each on a large handprint, triggering a shower of glittering, colorful confetti on the audience. It was a magical moment — just like the movies, in fact.
Paul Hill, the general manager of AMC, told Arab News: “It’s an absolute honor and privilege to be part of the opening It’s a historic achievement. This really will be the place to go.”
The opening was overseen by the Development and Investment Entertainment Company, a subsidiary of Saudi Arabia’s Public Investment Fund and a partner with AMC in the new cinema complex.
Dr. Awwad Alawwad, the Saudi Minister of Culture and Information, and Adam Aron, chief executive and president of AMC Entertainment, joined diplomats and industry experts to watch Black Panther in the first in a series of invitation-only screenings during April.
“I know for sure that Saudis are very eager to be able to watch their favorite films here in their own country, as now made possible by Vision 2030,” Dr. Alawwad said before the screening.
“This is a landmark moment in the transformation of Saudi Arabia into a more vibrant economy and society. None of this would be possible without the visionary leadership of Crown Prince Mohammed bin Salman.”
The cinema will open to the public on Friday. “There are some surprises and secrets on how we are promoting it. The tickets will be sold online and there will be more information in 24 hours,” said AMC Vice President Jason Cole.
Three more screens will be added to the cinema complex by September. Saudi Arabia plans to open nearly 350 cinemas, with more than 2,500 screens, by 2030.