Al Fahim Group’s CM&E reveals sustainable growth in 2016

A glamorous annual event was held to thank the firm’s partner dealerships and customers at Rixos The Palm, in Dubai earlier this month.
Updated 14 February 2017
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Al Fahim Group’s CM&E reveals sustainable growth in 2016

UAE-based automotive parts and aftermarket firm reveals sustainable growth for 2016.
Central Motors and Equipment (CM&E) announced it enjoyed a slight growth as it expanded geographically and grew its passenger car and workshop test equipment businesses.
The firm, part of the Al Fahim Group, saw its revenues soar as it expanded its business and signed exclusive distribution partnership agreements with some world-leading manufacturers.
Last year CM&E increased its geographical coverage by 19 percent, its commercial vehicle business by 17 percent, its passenger car business by 18 percent and its workshop test equipment sales by 25 percent.
The UAE-based automotive products distributor revealed the strong annual performance at a glamorous annual event held to thank its partner dealerships and customers attended by over 600 guests at Rixos The Palm, in Dubai earlier this month.
Looking to the year ahead, Frank Bernthaler, CEO of Al Fahim Automotive, said: “The market is undergoing a huge transformation, which means we need to adapt by changing our ways of doing business to meet new market demands. This means, adding value and giving our customers an unequivocal experience.
“The future opens big opportunities for growth to us and Al Fahim Automotive is there to ensure CM&E continues to lead in the industry by being a complete automotive aftermarket importer and distributor in Dubai, Sharjah, Abu Dhabi and Al Ain — through Eastern Motors. “Moreover, at Al Fahim Group, we are looking at how we can contribute to Abu Dhabi’s 2030 vision, which explicitly highlights the importance of sustainability and in reducing our carbon footprint. And I am confident CM&E will cater to this transition and pave the way for others to follow.”
Ismaeel Hassen, general manager of CM&E, said: “2016 was a tough year for the UAE, the region, and the world at large. However, despite these tremendous challenges, the automotive aftermarket industry is a fast growing sector in the GCC and CM&E was able to seize this opportunity for growth.
“We managed to introduce new brands into our portfolio, such as Kendall Motor Oil and Cyclo, and we have geographically expanded some of our businesses into other districts within Abu Dhabi. I am also proud of the fact that we have the highest growth in the workshop test equipment business across the MENA region.”


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.