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Sweden’s Blueair enters GCC’s $86 million air purifier market

TR Ganesh
Blueair, the world’s leading indoor air purifying company, has entered the region to serve the fast growing air purifier market in the Middle East. Future Market Insights’ (FMI) new research report expects the air purifier market in the GCC to touch $85.2 million by 2020 while the UAE air purifier market is expected to be worth $26.10 million by the same time.
Blueair’s office in the UAE will be responsible for all the countries in the GCC region, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
An early adopter of smart technology, Blueair in 2016 launched the world’s first smart, fully connected indoor air monitoring, control and purification system that puts consumers in control of the air they breathe at home, work and play.
“Blueair is aiming to further scale up its presence in key markets across the Middle East region and strengthen our ties with both existing and new customers,” said TR Ganesh, general manager, Blueair Middle East. He said the new office demonstrates Blueair’s commitment to the region as a world leader in indoor air purification technologies with the best of breed purifiers that help people breathe cleaner, healthier air at home and work as well as in hotels and fitness centers.
“People can enhance their health and wellness at home, work and leisure by using Blueair’s indoor air purifiers that harness highly advanced filtration technologies to remove up to 99.97 percent of airborne contaminants such as dust and smoke particles, chemicals and viruses. People who are in the urban areas, close to roads with regular traffic jams can benefit by using the right air purifiers to tackle contaminated air at home or work,” said Ganesh.
Blueair has consistently sought during its 20-year journey from a Swedish startup to a global player with sales in over 60 countries, to raise public awareness about the problems and solutions around the twin issues of outdoor and indoor air pollution. The company invests heavily in innovating new air cleaning solutions that build on its unique HEPASilent™ technology, which unites the best in electrostatic and mechanical filtration to capture 99.97 percent of airborne particles down to 0.1 micron in size.

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