STC bags Brand Finance award in Spain

Anthony Kendall, Brand Finance strategy director, right, handed the award to Amjad E. Shacker, general manager, corporate communication, STC.
Updated 08 March 2017
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STC bags Brand Finance award in Spain

The Saudi Telecom Company (STC) received the Brand Finance award as the most valuable brand in the Middle East at the Mobile World Conference (MWC) 2017 in Barcelona, Spain.
Anthony Kendall, Brand Finance strategy director, handed the award to Amjad E. Shacker, general manager, corporate communication, STC.
“The 11 percent increase in brand value will reflect positively on the company’s future economic value, showing its commitment to customers through continuous development of the business, products, services and innovative solutions in the telecommunications sector,” said Shacker.
He added: “This growth reflects the stature achieved by the customers and shareholders, and the reason millions of customers around the world have placed their trust in STC as their telecommunications service provider. STC is the only Saudi company that has obtained such an award in the Middle East.”
Brand Finance is the world’s leading independent branded business valuation and strategy consultancy. It is headquartered in London and present in over 20 countries. STC ranked number one based on a number of quantifiable attributes, such as the company’s financial performance and sustainability, as well as customer loyalty.


Dodge supports women drivers in KSA

Updated 16 July 2018
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Dodge supports women drivers in KSA

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.