Mexican chef creates $25,000 taco — but no takers yet

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This undated handout photo released by Grand Velas Los Cabos Resort on March 7, 2017 shows the most expensive “taco” in the world in Los Cabos, Baja California, Mexico. The taco, which is prepared by the resort’s chef with corn tortilla, golden flakes, shrimps, Kobe meat, Beluga caviar, black truffle, Brie cheese and a special hot sauce, costs 25.000 US dollars. (AFP)
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This undated handout photo released by Grand Velas Los Cabos Resort on March 7, 2017 shows the most expensive “taco” in the world in Los Cabos, Baja California, Mexico. The taco, which is prepared by the resort’s chef with corn tortilla, golden flakes, shrimps, Kobe meat, Beluga caviar, black truffle, Brie cheese and a special hot sauce, costs 25.000 US dollars. (AFP)
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This undated handout photo released by Grand Velas Los Cabos Resort on March 7, 2017 shows the most expensive “taco” in the world in Los Cabos, Baja California, Mexico. The taco, which is prepared by the resort’s chef with corn tortilla, golden flakes, shrimps, Kobe meat, Beluga caviar, black truffle, Brie cheese and a special hot sauce, costs 25.000 US dollars. (AFP)
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This undated handout photo released by Grand Velas Los Cabos Resort on March 7, 2017 shows the most expensive “taco” in the world in Los Cabos, Baja California, Mexico. The taco, which is prepared by the resort’s chef with corn tortilla, golden flakes, shrimps, Kobe meat, Beluga caviar, black truffle, Brie cheese and a special hot sauce, costs 25.000 US dollars. (AFP)
Updated 09 March 2017
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Mexican chef creates $25,000 taco — but no takers yet

MEXICO CITY: Shrimp, caviar, truffle and gold flakes aren’t standard ingredients in Mexico’s popular tacos. But chef Juan Licerio Alcala uses them to create the world’s most expensive taco at $25,000.
No one has ordered one. Yet.
The handheld dish made of a corn or wheat tortilla folded around a filling is low-cost fare in Mexico.
Licerio, the chef at the Grand Velas Los Cabos Resort, a luxury vacation destination in Baja California, told AFP he decided to think outside the box.
“People are excited and a little surprised about how you can eat a taco for $25,000 (497,000 pesos) when you can find one on the street for 10 pesos,” he said.
“Then I explain the delicacy, the technique and the harmony that they will lift from the plate, and that it’s worth it.”
To make the over-the-top dish, the chef takes a corn tortilla speckled with 24 carat gold flakes and fills it with Kobe beef, shrimp, Almas Beluga caviar and black truffle Brie cheese.
The taco is dressed with a salsa based on Morita chiles and civet coffee, a pricey liquid made from the fermented droppings of a civet which has eaten the berries of a coffee plant.
For good measure, gold flakes are sprinkled on top.
A week after the outrageously pricey dish hit the menu, no one has ordered it, the chef admitted.
But he said many have shown interest, mostly US customers who like to “push the boundaries.”
Ordering the world’s most expensive taco has its own particular method. First, a customer has to put down a $12,500 deposit and already be staying in the presidential suite.
The dish is presented in the middle of the desert encircled by motorcycles, or during a marriage proposal.
“We can adjust to the guest,” Licerio said.
If money is no object, the chef has just the tipple to complement the taco: the luxury tequila Pasion Azteca, at $150,000 a bottle.


Startup of the Week: For the love of chocolate

Joudy Delights take part in many of Jeddah’s public events. (Supplied)
Updated 11 December 2018
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Startup of the Week: For the love of chocolate

  • The store offers additional flavors every month for a limited time

The love for chocolates transcends geographical boundaries, ideologies and cultures. Chocolates are considered a must in times of happiness and to express one’s feelings all across the world.
Saudis also share the love for sweets or chocolates with rest of the world. People in this part of the world do not mind trying different kinds of chocolates — from traditional Arab ones to their European counterparts from as far as Switzerland.
Keeping in view the huge popularity of chocolates in the Kingdom, a Saudi couple decided to launch their own business in 2017. Joudy Delights is a local, home-based specialized chocolate brand that is produced with the highest quality ingredients. The Jeddah-based store is run by 25-year-old housewife Wejdan Shaheen and 29-year-old private sector employee Rakan Nejaim.
Due to stiff competition in this business, it is necessary for an entrepreneur to come up with a novel idea so as to gain an edge over his competitors.
The couple, faced with the same dilemma, chose to introduce a delicious dessert in the market.
“Any new idea needs to go through a lot of experiments. We also had to face the situation when we decided to introduce our famous chocoballs. The finalized version of the product took some time. We had to carefully select the best combination of chocolate and suitable stuffing,” said Nejaim.
Joudy Delights offers milk chocolate, dark chocolate and white chocolate that are filled with two types of different chocolates and two types of biscuits which Shaheen calls their “secret mix.”
The store also offers additional flavors every month for a limited time.
“The milk chocolate chocoballs or what we call our original chocoballs is our most popular product,” said Shaheen.
The number of orders per week differs depending on the season, said Nejaim. “But we receive on an average 65-70 orders per week.”
Joudy Delights take part in many of Jeddah’s public events.
“Many of our clients prefer our products at family gatherings like weddings etc.,” Shaheen said.
The store is planning to expand its reach outside Jeddah, and is likely to introduce a delivery service. Joudy Delights can be found at local Saudi talent shop Crate, located in Al-Salamah district.