Luxury online shopping portal for modest wear launches to fanfare

The Dubai and London-based e-commerce shop called The Modist stocks high-end labels. (Photo courtesy: The Modist)
Updated 10 March 2017
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Luxury online shopping portal for modest wear launches to fanfare

DUBAI: A luxury online shopping platform dedicated to modest clothing launched this week as the Middle East’s fashion it-girls took to Instagram to celebrate.
The Dubai and London-based e-commerce shop called The Modist stocks high-end labels such as Alberta Ferretti, Christopher Kane and Mary Katrantzou and is dedicated to modest wear for those who wish to stay covered but stylish.
“Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are — despite our diverse backgrounds, cultures and lifestyles — a relevant conversation at this time,” The Modist’s founder Ghizlan Guenez said in a release.
“We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.”
According to the 2015/2016 Global Islamic Economy report, Muslims spent more than $230 billion on apparel in one year, with that number expected to grow to $327 billion by 2020.
“Fashion’s new gaze” is the tagline of The Mod, which aims to “bring you awe-inspiring modest fashion as well as an intimate glimpse into the lives, wardrobes and worlds of the women who are making a difference across the globe,” according to the site’s welcome letter. “Through The Modist and The Mod we are creating a home for women of all ages, cultures and faiths to shift the focus, now more than ever, firmly on the female gaze.”
Fashion bloggers such as Nadya Hasan Alanoud Badr took to Instagram to celebrate the launch, both posing with The Modist shopping bags at various locations.


Gwyneth Paltrow, Karen Gillan wear Arab jewelry to LA premiere

Gwyneth Paltrow showed off earrings by Beirut-based brand Yvan Tufenkjian. AFP
Updated 24 April 2019
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Gwyneth Paltrow, Karen Gillan wear Arab jewelry to LA premiere

DUBAI: Hollywood actresses Gwyneth Paltrow and Karen Gillan both showed off Arab jewelry brands at this week’s world premiere of “Avengers: Endgame.”

Paltrow showed off statement earrings by Beirut-based jewelry brand Yvan Tufenkjian, which featured teardrop-shaped stones and resembled ear cuffs.

Meanwhile. British actress Gillan boasted a pair of diamond drop earrings by UAE-based label Amwaj at Monday’s Hollywood premiere.

After nearly two dozen films and billions of dollars in ticket sales around the globe, the Avengers are gearing up for a final time — and their last adventure could shatter all box office records, AFP reported.

“Avengers: Endgame” is the final installment of a wildly ambitious 22-film arc featuring the beloved superheroes of the Marvel universe, many of them the creations of late comic book legend Stan Lee.

It hits theaters this week and pundits are predicting a debut weekend that could break records with the first billion-dollar opening in history.

Karen Gillan wore earrings by UAE-based label Amwaj. AFP

That would easily beat out the previous record holder, “Avengers: Infinity War,” the first part of the “Infinity Saga” — as it was dubbed by Marvel Studios head Kevin Feige, who has produced every single movie in the franchise — which opened in 2018 with $640.5 million.

After Monday’s star-studded world premiere in Hollywood, the six original Avengers celebrated the end of the road Tuesday at the iconic TCL Chinese Theatre.

Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson), the Hulk (Mark Ruffalo) and Hawkeye (Jeremy Renner) assembled for a final time with Feige at the TCL Chinese Theatre, where they signed blocks of cement and marked them with handprints.

“It’s been an amazing ride,” Ruffalo — who attempted a handstand while waiting for the cement to set — said of the 10-year project.

The 21 preceding films have earned about $19 billion globally, and though “Endgame” marks the end of the current narrative arc, Marvel Studios is far from through.

Even as they mark the end of what Johansson called a “wonderful” experience, Marvel Studios has already announced several new projects: in addition to sequels for “Spider-Man,” “Black Panther” and “Doctor Strange,” there will also be “Guardians of the Galaxy Vol. 3,” “The Eternals” and “Black Widow,” the second Marvel universe film to give a female character solo top billing.

“The fun thing about an ending is that you eventually get to do a new beginning,” Feige told AFP.

“So yes, there will be a new beginning, but right now, it’s about this combination of 22 movies. That’s what we’re most excited for.”

In preparation for the marvelous cinematic conclusion, “Endgame” directors Joe and Anthony Russo took to Twitter to post a letter to “the greatest fans in the world.”

“This is it,” they wrote. “This is the end. The end of an unprecedented narrative mosaic spanning eleven years and eleven franchises.”