Luxury online shopping portal for modest wear launches to fanfare

The Dubai and London-based e-commerce shop called The Modist stocks high-end labels. (Photo courtesy: The Modist)
Updated 10 March 2017
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Luxury online shopping portal for modest wear launches to fanfare

DUBAI: A luxury online shopping platform dedicated to modest clothing launched this week as the Middle East’s fashion it-girls took to Instagram to celebrate.
The Dubai and London-based e-commerce shop called The Modist stocks high-end labels such as Alberta Ferretti, Christopher Kane and Mary Katrantzou and is dedicated to modest wear for those who wish to stay covered but stylish.
“Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are — despite our diverse backgrounds, cultures and lifestyles — a relevant conversation at this time,” The Modist’s founder Ghizlan Guenez said in a release.
“We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.”
According to the 2015/2016 Global Islamic Economy report, Muslims spent more than $230 billion on apparel in one year, with that number expected to grow to $327 billion by 2020.
“Fashion’s new gaze” is the tagline of The Mod, which aims to “bring you awe-inspiring modest fashion as well as an intimate glimpse into the lives, wardrobes and worlds of the women who are making a difference across the globe,” according to the site’s welcome letter. “Through The Modist and The Mod we are creating a home for women of all ages, cultures and faiths to shift the focus, now more than ever, firmly on the female gaze.”
Fashion bloggers such as Nadya Hasan Alanoud Badr took to Instagram to celebrate the launch, both posing with The Modist shopping bags at various locations.


What We Are Buying Today: Yataghan Jewellery

Updated 20 July 2019
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What We Are Buying Today: Yataghan Jewellery

In January, my family celebrated my birthday by gifting me a “Hubb Collection” necklace that I had wanted ever since I laid eyes on it, when one of my relatives wore it.

The design of the word ‘Love’ — written in Arabic Farsi font and angled in a way that makes it heart-shaped — fascinated me, and I have worn the necklace ever since I got it, partly out of sentiment, but also because I find it so beautiful and unique.

Jeddah-based Yataghan Jewellery — the maker of the “Hubb Collection” — has a variety of gold designs, stackable jewel-ornamented hexagon rings, necklaces, bracelets and rings engraved in Arabic Farsi.

The store’s Instagram account @yataghanjewellery documents its trademark pieces and shares customers’ experiences along with how they choose to stack their Yataghan pieces.

Customer favorites include their Allah necklace, and the “Hubb Collection” (rings, necklaces and bracelets in crystalized or standard gold, silver or rose gold with a single colorful or silver crystal).