Aljomaih Automotive launches children’s safety campaign

Updated 20 March 2017
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Aljomaih Automotive launches children’s safety campaign

Aljomaih Automotive Company (AAC), the largest dealer of General Motors in Saudi Arabia and the Middle East, is launching an awareness campaign focusing on children’s safety in automobiles. The initiative will be heavily advertised across street banners, social media and newspapers.
AAC intends to hold informative events, in which it will distribute educational material as well as car seats to families across malls, hospitals and children parks in Riyadh, Dammam and Jeddah.
Car accidents are the number one killer of children between ages 1 and 12 in the Kingdom. Half of those who died in a motor vehicle crash under 5 years of age were unrestrained. Moreover, 72 percent of 3,500 observed car seats and booster seats were misused in a way that could increase a child’s risk of injury in an accident, and 40 percent of children who ride with unrestrained adults are not buckled up.
The issue of children’s safety in automobiles is part of a bigger dilemma in the Kingdom, as there is a lack of awareness, false perception and wrong behaviors regarding the subject. AAC is determined to counter those problems in its latest campaign, by tackling the attitudes of elders who regard children’s safety in cars as merely a matter of fate. In addition, the company aims to raise awareness about the threats of not using a car seat, while promoting the proper usage of car seats for children of different ages.
Waleed Aljomaih, chief operating officer of AAC, said: “Ensuring a well-balanced positive development for our little ones requires managing their safety first while minimizing their chances of injury, a task that entails, among others, safeguarding their transportation in automobiles by using age-specific restraints properly.”
He added: “Children mortality in car accidents across the Kingdom remains unnecessarily high. AAC regards any complacency in tackling that issue as gross negligence by everyone involved, a fact which inspired us to launch our latest campaign in the hope of reversing that trend.”


Genesis G70 arrives in the Middle East

Updated 19 April 2018
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Genesis G70 arrives in the Middle East

Genesis has officially launched its compact G70 luxury sedan in Middle East markets, completing the brand’s core sedan lineup. Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large sedan and mid-sized G80 and G80 Sport.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis general manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

The arrival of the Genesis G70 in showrooms follows a previous display presentation at the Dubai International Motor Show in November 2017, where Genesis fielded a large number of inquiries about the car. With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the competitive Middle East luxury car market.

The G70 showcases the future direction of the Genesis brand’s “Athletic Elegance” design identity. 

“The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with an intuitively laid-out switchgear and a comfortable, assertive sport steering wheel,” the carmaker said.

The G70 offers two powertrains in the Middle East region — a 3.3-liter V6 petrol turbo and 2.0-liter I4 petrol turbo.  The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 ps and maximum torque of 52.0 kg.m (510 N.m) 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.