First BrandZ ranking of most valuable Saudi brands to be released

Updated 24 March 2017

First BrandZ ranking of most valuable Saudi brands to be released

The first-ever BrandZ Top 20 Most Valuable Saudi Arabian Brands ranking will be released on Tuesday by WPP and Kantar Millward Brown in collaboration with King Abdullah Economic City (KAEC).
It is the only brand valuation ranking that combines the perceptions of Saudi consumers with financial data, making it the definitive cross-category study of the most accomplished brands in the Arabian market.
The launch of the ranking includes a detailed report that analyzes the success of the top 20 brands and identifies the key forces driving brand growth in the Kingdom.
The ranking for Saudi Arabia is the fifth in the BrandZ family of brand valuations, which includes the Top 100 Most Valuable Global Brands, Top 50 Indian Brands, Top 50 Latin American Brands, the Top 50 Indonesian Brands and the Top 100 Chinese Brands.
The release of Brand Top 20 Most Valuable Saudi Arabian Brands ranking is supported by the Ministry of Commerce and Investment, Prince Mohammad bin Salman College of Business & Entrepreneurship and KAEC.
Piotr Chodakowski, country manager, Kantar Millward Brown, said: “Saudi Arabia is already the dominant economy in the Middle East and a G20 nation which is in the midst of social and economic change on a massive scale, making it an attractive long-term market for global and local brands alike. This is the first edition of an annual study that will track and anticipate the rapidly-evolving environment for these brands, and chart their changing value.”
It is expected that there will be continuing growth in consumer demand in the Kingdom as the government continues to implement its Vision 2030 program to diversify the economy and stimulate private sector activity.
This provides opportunities for start-ups to grow into strong national brands, while also providing an opportunity for international companies to play a role in the Kingdom’s transformation.
Saudi Vision 2030 targets include increasing the private sector’s contribution to GDP from 40 to 65 percent, while boosting home ownership and increasing household spending on culture and entertainment represent opportunities for brands. The government has set a target of 80 percent of retailing comprising modern trade and e-commerce by 2030.
The BrandZ Top 20 Most Valuable Saudi Arabian Brands 2017 report will include knowledge and insight to help brands successfully navigate this environment.

360-degree mentoring to boost Saudi social enterprise sector

Updated 23 May 2019

360-degree mentoring to boost Saudi social enterprise sector

The King Khalid Foundation (KKF) and Mowgli Mentoring have collaborated to strengthen the growing social enterprise sector in the Kingdom through the provision of 360-degree mentoring, which will support the personal and professional development of social entrepreneurs. The EMCC-accredited mentoring organization is working to built the capacity of Saudi mentors by instilling best mentoring practices and sharing experiences from its 10-year work around the world.

Globally, the concept of social entrepreneurship is increasingly gaining momentum and positive attention as it combines commerce with social good, allowing entrepreneurs to go beyond profit to positively impact communities and societies. Supporting these entrepreneurs, therefore, is in line with the KKF’s vision, which is to have a Saudi society with equal opportunities.

The KKF’s collaboration with Mowgli resulted in the creation of the Athar (Impact) Mentoring Program.

This program aims to build and increase the capacity of Saudi mentors, and equip them with the necessary tools to be able to provide mentorship, support and guidance to social entrepreneurs in the Kingdom. Matching mentors with social entrepreneurs and managing their mentorship relationships is a key benefit of the program.

To commence the mentoring program, Mowgli recently delivered a four-day workshop in the KKF premises in Riyadh. Fourteen professionals and business leaders received training to be 360-degree mentors before being matched with 14 social entrepreneurs. Both groups were provided with the guidelines to build solid foundations for their 1-2-1 mentoring relationships. In addition, the matched pairs will be supported over a duration of six months, during which structured on-going support will be provided to ensure that trust-based and impactful mentoring relationships are developed.

Mowgli Mentoring’s CEO Kathleen Bury said: “We see this program supporting the three themes on which the Kingdom’s Vision 2030 was built upon: Developing a vibrant society, a thriving economy and an ambitious nation. By supporting social entrepreneurs, we’re working toward achieving the Kingdom’s economic aspirations of increasing SME GDP contribution by 20–30 percent by 2030. We are, therefore, excited to be back in Saudi Arabia and are honored to be working with the King Khalid Foundation in delivering this program, and building Saudi Arabia’s mentoring capacity to sustainably support change-makers and their surrounding ecosystems for years to come.”

The key to developing entrepreneurship and fostering economic development lies in having a well-balanced ecosystem with equal investment in four key pillars: Environment (schooling, parenting), finance (working capital, debt and equity financing), infrastructure (incubators, accelerators, utilities and sound legal frameworks) and human capital development (mentoring, skills and knowledge development). Mowgli supports the latter and has successfully delivered more than 110 mentoring programs across the Middle East, North Africa and sub-Saharan Africa.