Cranfield delivers leadership courses in Saudi Arabia

Cranfield’s Executive Leadership program attracted middle managers and senior leaders from small companies and public sector organizations.
Updated 04 April 2017
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Cranfield delivers leadership courses in Saudi Arabia

Cranfield School of Management is Europe’s first university to deliver executive development courses in Saudi Arabia in Arabic. Eight academics including two executive education specialists from Cranfield’s Center for Customised Executive Development, Doc McKerr and Imran Zawwar, traveled to Madinah to teach over 100 business leaders, almost half of whom were women, about the fundamentals of business leadership and transforming knowledge into action in the workplace.
Initiated by Namaa Al Munawara, a local non-profit think-tank, Cranfield’s Executive Leadership program attracted middle managers and senior leaders from small companies and public sector organizations.
Prince Faisal bin Salman, governor of Madinah, set up Namaa Al Munawara with the aim to transform Madinah into a hub of growing SMEs and to develop it as a “City of Knowledge” which has a positive impact, economically and commercially, both in the local area and across the country.
During the two-week program, delegates gained an in-depth insight into core business topics such as strategy, innovation, operational excellence, business finance, leadership and corporate use of social media, equipping them with the skills and knowledge to help drive their organization.
Samar Showail, a manager in the Saudi banking industry, said: “I have been on these types of courses before. However, this course is more sophisticated and really puts knowledge into practice. The whole experience has been unique; the networking, in particular, was valuable because we had the opportunity to meet people from different backgrounds and industries. This meant that we could share our challenges and ideas and learn from one another.”
The program was funded by the Human Resource Development Fund (HRDF), which is responsible for developing local business leaders to meet the country’s mission of evenly spreading the economy’s reliance across industries including education and commerce, rather than solely on oil, by 2030.
Ranked among the top 10 business schools worldwide for customised executive development, and first in the world for international reach, Cranfield’s Center for Customised Executive Development delivers open and customised programs to over 40 clients each year. Over 75 percent of these courses welcome participants from across the globe.


Bahri promotes gender balance in workplace

Updated 21 May 2019
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Bahri promotes gender balance in workplace

Saudi logistics and transportation company Bahri recently participated in the 13th Annual Maritime HR Conference in London. The company’s chief support officer Hisham Alkhaldi was invited as a guest speaker at the largest worldwide gathering of maritime HR professionals. 

Held at Leonardo Royal Hotel in London from May 9 to 10, the annual event discussed key issues facing HR teams in the maritime industry. The conference brought together regulators, industry-renowned speakers, business leaders, and nearly 200 delegates representing shipowners, ship managers, oil companies, and other maritime employers such as classification societies and P&I clubs. 

Speaking on the “Diversity and Inclusion in the Maritime Industry” panel at the conference, Alkhaldi put a spotlight on the under-representation of women in the workplace across industries, particularly in the maritime sector. Highlighting that only 2 percent of seafarers worldwide are women and less than 1 percent occupy leadership roles in the industry, he said that it has become imperative for various stakeholders in the maritime industry to step up both concerted and individual efforts to address these challenges effectively and swiftly. 

“As a result of constant and deliberate efforts to raise awareness about the importance and benefits of gender balance in the workplace, policymakers and businesses in the maritime industry increasingly identify equal opportunities as a top priority today. Promoting women’s participation at work is critical not only for accelerating economic growth and sustainable development but also for driving stronger bottom-line results for businesses,” Alkhaldi said.

“Similarly, a diverse workforce will lead to higher productivity and customer loyalty, and catalyze innovation, leveraging the perspectives and experiences of employees of different nationalities, and ethnicities. As an employee-centric organization, Bahri has incorporated diversity and inclusion in its human resources policies and processes.” 

Alkhaldi also shed light on Bahri’s initiatives aimed at embracing diversity and inclusion across all aspects of its business. The company has been striving to boost the participation of women in its operations, which reached 18 percent this year. Bahri has also teamed up with universities to develop programs that will help introduce students to the maritime sector and its services. 

At the heart of Bahri’s diverse and inclusive workforce is its “Talent Management Framework,” which provides a clear direction for strategically attracting, sourcing, managing, developing and retaining talents in the company. The framework was recently named the “Best Recruitment & Talent Management Strategy” at the inaugural CIPD Middle East People Conference & Awards. The company had also won in the “Best Talent Development Strategy” category at the Future Workplace Awards 2018.