Atareek festival ends, having witnessed 500,000 visitors

The aim of the festival is to strengthen the Kingdom’s position as a source of Arab and Islamic culture, literature, history and heritage. (AN photo by Huda Bashatah)
Updated 10 April 2017
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Atareek festival ends, having witnessed 500,000 visitors

JEDDAH: The fourth edition of the 10-day Jeddah Heritage festival Atareek concluded on Saturday; it witnessed more than 500,000 visitors.
The festival included a group of international shows and about 65 events combining entertainment with the old traditions of Jeddah.
The panoramic dome where visitors watched a surround-system 7-minute show on the history of the city was very popular with the public.
The word “Atareek” literally translates as a “lantern” used to illuminate streets, houses and alleys.
This Hijazi term is also used to refer to Old Jeddah.
As the festival coincided with the spring holiday, people from all over the Kingdom and neighboring countries poured into Jeddah, the “Bride of the Red Sea” as the locals call it.
Historic mosques and old markets, or souks, offered a variety of commodities that cannot be found elsewhere.
The aim of the festival is to strengthen the Kingdom’s position as a source of Arab and Islamic culture, literature, history and heritage, and to contribute to linking the past to the present.
It also aims to highlight the historical region of Jeddah and introduce the visitors to its monuments and historical heritage, to develop a culture that preserves and revive the customs and traditions of its people, in addition to making it a tourist destination for families and visitors to the city.
The festival’s first edition started in the spring of 2014. It is considered the first Saudi festival to attract over 3 million visitors in its third edition.
According to the Saudi Commission for Tourism and National Heritage (SCTH), Old Jeddah dates back to the era before Islam.
The turning point in its history came during the reign of Caliph Uthman bin Affan, in 647CE, who ordered Jeddah to be the sea port of holy city of Makkah in order to facilitate regional commerce as well as to receive Haj and Umrah pilgrims.


The Color Run debuts in KSA’s Eastern Province

Updated 18 March 2019
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The Color Run debuts in KSA’s Eastern Province

  • ‘The Happiest 5k on the Planet’ combines ‘fun, exercise and charitable giving’ during the Sharqiah Season
  • The Sharqiah project aims to deliver an extensive entertainment experience for both Saudis and visitors to the Kingdom

JEDDAH: For the first time in Saudi Arabia, The Color Run is coming to Sharqiah Season, which features more than 80 events in Eastern Province cities, and is the first of 11 scheduled festivals planned throughout the Kingdom in 2019. 

Sharqiah Season is a collaborative effort by the Saudi Commission for Tourism and National Heritage, the General Entertainment Authority (GEA), the General Culture Authority and the General Sports Authority.

The countdown is on for The Color Run, which takes place at the South Alkhobar Corniche on Saturday.

In this untimed 5-km event, runners — who start in white — are doused with various colors at every 1-km checkpoint.

Since its inception in 2012, The Color Run has seen more than 7 million participants in 40 countries, while donating more than $5 million to charities. 

Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, “The Happiest 5k on the Planet” will make its mark on the Kingdom as part of this year’s worldwide “Color Run Hero Tour,” with 15,000 participants expected in each city.

The non-competitive run is not only an opportunity to create picture-perfect memories, but serves as a celebration of health, happiness and individuality. 

The GEA is supporting the event as part of its continued efforts to enrich the lifestyle of residents and citizens in line with the Kingdom’s Vision 2030 reform plan and the Quality of Life Program 2020.

The Color Run was hosted in the UAE twice in 2018, with massive crowds attending and cheering the runners. 

This year, the main theme is celebrating the hero in you, where nothing is impossible. Once the run is over, the fun will continue at the Finish Festival, a larger-than-life celebration with music, photo ops, activity booths, vendors, and more massive color throws.

“We are thrilled to be bringing The Color Run to Saudi Arabia. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objective to support and create new options that boost participation across cultural, entertainment and sports activities,” said the GEA’s Chief Operating Officer Sultan Al-Faqir.

“The Color Run, being held in our three biggest cities, will provide an exciting opportunity for thousands of families to engage in a healthy activity that combines fun, exercise and charitable giving.”

The Sharqiah project aims to deliver an extensive entertainment experience for both Saudis and visitors to the Kingdom.

The festival features events in Eastern Province cities, including Dammam, Dhahran, Alkhobar, Al-Ahsa and Jubail. Future seasons will focus on different areas of Saudi Arabia, with different entertainment options for each city. Upcoming seasons will focus on different areas, and also different parts of the year, such as Ramadan, Eid Al-Fitr and Eid Al-Adha.

"The Happiest 5k on the Planet" will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)

Turki Al-Sheikh, chairman of the General Entertainment Authority, said in a statement that  the organization’s participation in the festival aligns with its goal of improving the quality of life in the Kingdom, and discovering local talent in various entertainment industries.  He also highlighted the importance of the entertainment sector and its contribution to the economy and the creation of jobs for locals, all important aspects of Vision 2030.

The opening night of Sharqiah Season on Thursday drew crowds of Saudis to the Alkhobar Corniche, despite strong winds and sprinklings of rain earlier in the day. Groups of friends stopping to take selfies and families with young children in tow wandered through the Entertainment Boulevard, lined with food stalls selling karak and koshari.

Earlier in the day, the mega event began with the opening of an exhibit featuring the work of Leonardo da Vinci at the King Abdul Aziz Center for World Culture (Ithra). 

The exhibit showcased some of Da Vinci’s original sketches, with several screens showing videos detailing how his designs have continued to inspire scientists and inventors in the modern era.

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Sharqiah Season continues until March 30, with upcoming weekends featuring sports events such as the Red Bull Air Race and the Formula 1 H20 boat race, as well as concerts in Dammam featuring Akon, Deadmau5, Pitbull and French Montana.