Air Liquide starts Mideast’s first hydrogen pipeline network in KSA

The ALAR Hydrogen Pipeline Network brings world-class hydrogen capabilities to Jubail.
Updated 13 May 2017
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Air Liquide starts Mideast’s first hydrogen pipeline network in KSA

Air Liquide Arabia (ALAR) has announced the startup of the Middle East’s first hydrogen pipeline network in the industrial city of Jubail. Designed to transport large volumes of hydrogen to customers in both Jubail I and Jubail II, the network contributes to the development of the downstream industry, the optimization of natural resources and the increase of energy savings within the Kingdom.
With a total length of over 21 km, the ALAR hydrogen pipeline provides large organizations, as well as small and medium enterprises in industries such as refining, petrochemicals, polysilicon, glass and steel, with a cost-effective and reliable alternative to existing supply solutions, contributing to enhance their industrial competitiveness, while increasing the environmental performance of the industrial city of Jubail.
Aligned with the Kingdom’s Vision 2030 objectives, and made possible through the support of Saudi authorities, the hydrogen pipeline network increases the attractiveness of Jubail for high value-added industries, thereby creating employment opportunities for Saudi nationals.
The ALAR Hydrogen Pipeline Network brings world-class hydrogen capabilities to Jubail. For this project, Air Liquide Arabia deployed the expertise of the large industries business line of the Air Liquide Group in building, owning, operating and maintaining hydrogen networks — these same capabilities are demonstrated by Air Liquide in many of the world’s largest industrial basins such as the US Gulf Coast, Northern Europe and Asia.


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.