Petromin-Nissan opens first showroom in Al-Ahsa

Senior executives of Petromin and Nissan during the opening of the new showroom in Al-Ahsa.
Updated 19 May 2017
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Petromin-Nissan opens first showroom in Al-Ahsa

Petromin, Nissan’s authorized Kingdom-wide dealer, inaugurated its first dealership in Al-Ahsa. Following the launch of branches in Dammam and Alkhobar earlier this year, the new facility is now the third to open in the Kingdom’s Eastern Province.
Strategically located on Dhahran Road next to Al-Ahsa Chamber of Commerce, the new dealership is positioned to serve the large area of Al-Ahsa that includes six cities and 22 villages.
Modeled on the latest Nissan Retail Environment Design Initiative, the branch is a 3S facility that is visually and technically updated in all areas to meet consumer expectations for retail facilities. It is the sixth Petromin-Nissan branch to open in the Kingdom, and comprises a 500-square meter showroom able to display eight vehicles, and a 750-square meter Petromin Auto Care Workshop with the capacity to serve 10 cars at a time.
Tony Barlow, COO Petromin Automotive services, said: “As we move forward with our strategic expansion plans, the addition of this latest showroom represents another significant milestone for Petromin-Nissan. Al-Ahsa is the largest governorate in the Eastern Province, and we are delighted to be offering an unrivaled integrated proposition to another important market in the Kingdom. By continuing to deliver the highest quality, service and support that can be found anywhere in the world, our mission is to keep setting new standards across the entire automotive industry.”
Sakhr Jamjoom, Petromin VP marketing and HR, said: “We are excited to enhance our vast network of service facilities with this new dealership, and provide more Nissan owners with the kind of high standard customer service they rightly deserve. Petromin through its long history and years of hard work has always believed that customer satisfaction is the core of its business, and its success is based on satisfying and reaching customers not only to meet their expectations and requirements, but also to provide services that exceed their expectations.”
Petromin-Nissan wrapped up the inaugural evening with a surprise. Guests were invited to watch a live stream of the UCL semifinal match between Monaco and Juventus on the showroom’s wide screens.


Genesis G70 arrives in the Middle East

Updated 19 April 2018
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Genesis G70 arrives in the Middle East

Genesis has officially launched its compact G70 luxury sedan in Middle East markets, completing the brand’s core sedan lineup. Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large sedan and mid-sized G80 and G80 Sport.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis general manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

The arrival of the Genesis G70 in showrooms follows a previous display presentation at the Dubai International Motor Show in November 2017, where Genesis fielded a large number of inquiries about the car. With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the competitive Middle East luxury car market.

The G70 showcases the future direction of the Genesis brand’s “Athletic Elegance” design identity. 

“The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with an intuitively laid-out switchgear and a comfortable, assertive sport steering wheel,” the carmaker said.

The G70 offers two powertrains in the Middle East region — a 3.3-liter V6 petrol turbo and 2.0-liter I4 petrol turbo.  The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 ps and maximum torque of 52.0 kg.m (510 N.m) 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.