Sony Mobile’s Xperia Touch available in Dubai, KSA

Xperia Touch can help users play games on the living room floor, project a recipe onto the kitchen counter or make the wall a message board.
Updated 17 July 2017
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Sony Mobile’s Xperia Touch available in Dubai, KSA

Sony Mobile Communications has announced that its new smart projector, Xperia Touch, is now available in select stores in Dubai and Saudi Arabia.
Built with the latest Sony intelligence, this compact and lightweight short-throw projector transforms a flat wall, table or floor into an interactive 23-inch HD touch screen. Xperia Touch adds a whole new dimension to the home in various ways — it can help users play games on the living room floor, project a recipe onto the kitchen counter or make the wall a message board.
The projector’s features include state-of-the art touch functionality, presence sensing and two-way stereo speakers for rich sound. Xperia Touch offers both horizontal and vertical displays, and is wi-fi connected and compatible with Android apps and games on the Google Play Store.
Xperia Touch, which is made from the highest quality materials, is available in Dubai at the Sony boutique in The Dubai Mall and Jumbo in Mall of the Emirates, and is priced at 5,799 dirhams ($1578). In Saudi Arabia, Xperia Touch is available in Sony showrooms in Riyadh, Jeddah and Dammam, and is priced at SR5,799.


Bosch opens flagship store in Jeddah

Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.