Almarai and Al Baik among Saudi Arabia’s best brands

Almarai, the Gulf’s largest dairy company, was named Saudi Arabia’s healthiest brand. (Reuters)
Updated 26 July 2017
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Almarai and Al Baik among Saudi Arabia’s best brands

DUBAI: Almarai, the Gulf’s largest dairy company, was named Saudi Arabia’s top brand in terms of quality and reputation, overtaking global brands in YouGov’s latest BrandIndex survey.
Al Baik, another homegrown brand, took second spot in the index for 2017. YouGov conducted 200 daily interviews and tracked 452 brands available in the Kingdom for the index.
Apple took third position, followed by WhatsApp in fourth place, YouTube in fifth, the Apple iPhone on sixth, Google in seventh, Samsung at eighth, Galaxy at ninth and Emirates at tenth.
The rankings measured the overall brand health by taking into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
Meanwhile, among the other companies that had marked improvements in their overall brand health in the Kingdom were Zain, Huawei, Al Rajhi Bank, Western Union, Snapchat, KFC and McDonald’s.
Technology brands meanwhile dominated the global list of healthiest brands with Google on top, followed by YouTube and Facebook. South Korean technology giant Samsung was fourth, followed by WhatsApp, Apple iPhone and Amazon. Japanese carmaker took the eighth spot, followed up German sports brand Adidas and consumer retailer Colgate closing the global list.


Hyundai invests $300 million to help India’s Ola battle Uber

Ola was launched in 2011 and is engaged in an aggressive battle with Uber in India’s ride-hailing market. (Reuters)
Updated 29 min ago
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Hyundai invests $300 million to help India’s Ola battle Uber

  • Ola was launched in 2011 and is engaged in an aggressive battle with Uber in India’s ride-hailing market
  • Ola says it handles around a billion rides a year across India’s major centers

MUMBAI: Indian taxi-hailing company Ola has secured a $300-million investment from South Korean car giant Hyundai, the firms said Tuesday, providing a major boost in its fight against US giant Uber.
Ola was launched in 2011 and is engaged in an aggressive battle with Uber in India’s ride-hailing market, which is estimated to be worth around $10 billion and growing fast.
The new money, from Hyundai’s subsidiary Kia Motors, will largely be used to help Ola increase its electric vehicle fleet, the companies said in a joint statement.
“Our partnership with Ola will certainly accelerate our efforts to transform into a smart mobility solutions provider,” Hyundai executive vice chairman Chung Eui-sun said in the statement.
Bangalore-based Ola announced last year that it planned to put a million electric vehicles on India roads by 2021.
Ride-hailing apps are booming in the country despite stiff opposition from traditional taxi firms and some initial concerns about passenger safety.
Ola says it handles around a billion rides a year across India’s major centers, as well as seven cities in Australia.
In 2018, Ola also announced operations in Britain as part of a drive into other markets as competition with Uber intensifies on home turf.