Prolight + Sound Middle East 2017 to attract leading AV brands

CEO Ahmed Pauwels
Updated 12 August 2017
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Prolight + Sound Middle East 2017 to attract leading AV brands

The Middle East’s premier exhibition for the pro-AV, events and entertainment industry, Prolight + Sound Middle East 2017, is expecting to attract more than 40 exhibitors, representing close to 100 brands from over 11 countries.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizers of the event, said: “The Middle East, with its rapid evolvement as a region that hosts a large number of mega events and international headline-grabbing shows, is a natural market for the latest professional AV services.
“Prolight + Sound Middle East 2017 not only features the best brands and leading suppliers but also presents trade buyers and businesses with an opportunity to benefit from the choice of products and solutions available.”
Prolight + Sound Middle East 2017 will also feature the return of Stage On!, the live demo area where visitors get a close look and feel of the latest AV equipment from leading brands. An interactive forum “Events, Creation and Entertainment Development Forum,” will bring together leaders from the entertainment, events and creation fields to discuss latest trends and developments in the industry.
The two-day forum will bring together leading stakeholders from the government, events, leisure, creation, entertainment and tourism industry to discuss trends and strategies in developing world-class events, iconic attractions and industry partnerships that drive tourism and long-term success. Prominent speakers at the forum include: Tom Davis, director at Theatre Project Consultants; Frederik Fayard, founder of Concept K; and Andy Webb, UK-based lighting designer.
The exhibition will feature a large number of returning exhibitors including the likes of founding partner Martin Professional, Bose and Monacor.
Michael Korte, managing director of Monacor, said: “Dubai is the perfect trading place for our activities in the Middle East and Africa, and Prolight + Sound Middle East 2017 is the right place to showcase our Monacor PA technology as well as IMG Stageline modern stage and event technology. This year, there will be a particular focus on the new DT series from Monacor.”
Nittin Dargan, regional sales manager of Bose, said: “The first edition of Prolight + Sound Middle East met our expectations which is why we’re returning in 2017. “


Dodge supports women drivers in KSA

Updated 16 July 2018
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Dodge supports women drivers in KSA

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.