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Prolight + Sound Middle East 2017 to attract leading AV brands

CEO Ahmed Pauwels
The Middle East’s premier exhibition for the pro-AV, events and entertainment industry, Prolight + Sound Middle East 2017, is expecting to attract more than 40 exhibitors, representing close to 100 brands from over 11 countries.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizers of the event, said: “The Middle East, with its rapid evolvement as a region that hosts a large number of mega events and international headline-grabbing shows, is a natural market for the latest professional AV services.
“Prolight + Sound Middle East 2017 not only features the best brands and leading suppliers but also presents trade buyers and businesses with an opportunity to benefit from the choice of products and solutions available.”
Prolight + Sound Middle East 2017 will also feature the return of Stage On!, the live demo area where visitors get a close look and feel of the latest AV equipment from leading brands. An interactive forum “Events, Creation and Entertainment Development Forum,” will bring together leaders from the entertainment, events and creation fields to discuss latest trends and developments in the industry.
The two-day forum will bring together leading stakeholders from the government, events, leisure, creation, entertainment and tourism industry to discuss trends and strategies in developing world-class events, iconic attractions and industry partnerships that drive tourism and long-term success. Prominent speakers at the forum include: Tom Davis, director at Theatre Project Consultants; Frederik Fayard, founder of Concept K; and Andy Webb, UK-based lighting designer.
The exhibition will feature a large number of returning exhibitors including the likes of founding partner Martin Professional, Bose and Monacor.
Michael Korte, managing director of Monacor, said: “Dubai is the perfect trading place for our activities in the Middle East and Africa, and Prolight + Sound Middle East 2017 is the right place to showcase our Monacor PA technology as well as IMG Stageline modern stage and event technology. This year, there will be a particular focus on the new DT series from Monacor.”
Nittin Dargan, regional sales manager of Bose, said: “The first edition of Prolight + Sound Middle East met our expectations which is why we’re returning in 2017. “

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