‘Khebayyes & AbuHurayyes’ completes first season with over 50 million views

The animated series “Khebayyes & AbuHurayyes” appeared on Abdul Latif Jameel Motors’ aftersales YouTube channel.
Updated 17 August 2017
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‘Khebayyes & AbuHurayyes’ completes first season with over 50 million views

Abdul Latif Jameel Motors celebrated the completion of the first season of the animated series “Khebayyes & AbuHurayyes” that appeared on the company’s aftersales YouTube channel, attracting a large number of eyeballs from the most important demographics of Saudi society. The series, which was recently launched by the company as part of its “Keep it Maintained by Its Makers” awareness initiative, encouraged proper and responsible behavior on the Kingdom’s roads.
In a ceremony held at the Assila Hotel in Jeddah in the presence of the company’s senior officials and a number of journalists and social media influencers, Abdul Latif Jameel Motors Director of Marketing Communication Eng. Munir Khoja announced that “Khebayyes & AbuHurayyes” had enjoyed unprecedented success on YouTube, attracting an unexpectedly high number of viewers to the “Toyota Service Saudi” YouTube channel.
Addressing the gathering, Khoja said that “Khebayyes & AbuHurayyes” marked an important shift in terms of online visual content. It also constitutes a unique initiative in the Kingdom’s aftersales service market, as the series’ episodes were viewed over 50 million times, setting a YouTube record for YouTube-broadcast programs.
Khoja commented: “Those who follow “Khebayyes & AbuHurayyes” are able to directly experience the main purpose behind this initiative, as the show focuses on the issue of proper and responsible road behavior, as well as motivating individuals to keep their vehicles safe by relying on the car’s manufacturer for maintenance.
“Abdul Latif Jameel Motors has always paid particular attention to the issue of social awareness of various aspects of road safety, including proper driving and optimal use of the vehicle. All of this is done in conjunction with the intensive government efforts to raise traffic awareness, especially amongst drivers, through a method that is appealing, intriguing and fun.”
The first season of “Khebayyes & AbuHurayyes” comprised 20 episodes that were available on YouTube, the world's most popular video hosting website. The episodes focused on a number of road safety issues.


LuLu opens Saudi Arabia’s largest store in Riyadh

Updated 21 July 2018
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LuLu opens Saudi Arabia’s largest store in Riyadh

JEDDAH: LuLu Group recently opened its 150th hypermarket in Riyadh. It was inaugurated by Ibrahim Al-Omer, governor of Saudi General Investment Authority (SAGIA); Ibrahim Al-Suwail, deputy governor of SAGIA; along with Sheikh Shakhbout bin Nahyan Al-Nahyan, UAE ambassador to Saudi Arabia; Yusuff Ali M.A., LuLu Group chairman; Shehim Mohammed, LuLu Saudi director; and other dignitaries and royal family members.
Located at the newly launched Atyaf Mall in Yarmouk, the hypermarket, the 13th in the country and the Kingdom’s largest, is spread across 220,000-square-feet.
Yusuff Ali M.A. said: “We are absolutely delighted to open our group’s 150th and Saudi Arabia’s 13 hypermarket in Riyadh and I am sure the shoppers here will be pleased by the new retail experience we have created. Through our internationally sourced quality products and enthusiastic staff, LuLu has been the most preferred destination for different nationalities and we will continue to preserve this identity with our new store.”
He added: “We see tremendous growth opportunities in the Kingdom and are glad to be part of the Vision 2030 by further expanding our presence here. We will open another 15 hypermarkets by 2020 at an investment of SR1 billion ($266 million) out of which five will be opened this year itself. This includes three hypermarkets in Riyadh followed by one each in Tabuk and Dammam. This is apart from the SR1 billion we have already invested in the Kingdom till now.”
The group currently employs more than 3,000 Saudi nationals, out of which 1,400 are women, amounting to 40 percent of Saudization.
“Our goal is to give employment to 6,000 Saudi nationals by the end of 2020. We have a very elaborate and effective multi-level training program, through which we not only train them here but also send the local recruits to other regions in the GCC and India for training in various departments. We have also tied up with Saudi vocational institutions and universities in this regard,” the LuLu Group chairman said.