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BDL wins ‘Best Distributor in KSA’ award from HP

Mahmoud Sheikha, CEO of BDL.
BDL Company Gulf recently won the “Best Distributor in KSA” award in a ceremony organized at Al-Faisaliah Hotel by HP.
According to HP, BDL won the prize for exceeding the targeted sales by 200 percent. This is the second time that BDL has won the award in Saudi Arabia.
“It is our pleasure to win this prize as we pursue leadership and excellence in Saudi Arabia. This is one of our most important strategic objectives, particularly in light of the fierce competition in this sector,” Mahmoud Sheikha, CEO of BDL, said.
He said BDL won the first place in Saudi Arabia as it is pursuing its policies of restructure and expansion through the development of a plan aimed at presenting BDL as a regional company that still has potential despite a highly competitive IT landscape in the region.
“Obtaining this award is the first step this year for the company in that direction,” he added.
Sheikha said BDL’s 2017 strategy focuses on expansion, organizational profit and an emphasis on the performance and obligations to customers and partners. “This is one of the most important pillars playing a positive role in promoting the company’s growth in the region,” he said.
“One of our objectives in the future is the expansion in the field of technical products distribution, achievement of substantial growth in markets related to value-added solutions and technical services distribution. We also aspire to further expand our distribution operation in the Middle East and Africa,” Sheikha added.

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