Applebee’s opens its seventh branch in Jeddah

Updated 23 August 2017
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Applebee’s opens its seventh branch in Jeddah

Applebee’s, the leading casual dining chain, opened its seventh branch in Jeddah, taking the total number of its outlets in Saudi Arabia to 22, since opening in Tahliya Street earlier in August.
The new outlet has received positive reviews and guests reportedly admired the new ambiance of the restaurant. Being located in one of the busiest parts of the city due to the presence of a large number of shopping malls, the restaurant has become a major attraction.
Tarfeeh (the franchisee of Applebee’s Saudi Arabia) was established in 1996 and is a fully owned company of the Saudi Economic Development Company (SEDCO), a Saudi business conglomerate with a global presence.
Tarfeeh runs three international chains of restaurant — Applebee’s (world’s largest American casual dining chain), Romano’s Macaroni Grill (US-based Italian casual dining), and Ocean Basket (largest seafood chain of South Africa). It also has one local brand, called China Gate, which serves Chinese cuisine.
Applebee’s opened its first branch in Saudi Arabia in 2003. One of the major goals was to provide a unique experience to the customers. It serves different kinds of sizzling steaks, fajitas and a variety of dishes for children, in addition to a selection of desserts and beverages.
All Applebee’s restaurants have a friendly atmosphere with exciting menus to suit all ages and groups with great emphasis on freshness and quality. Visitors can spend quality time with their family and friends or have social gatherings.
Applebee’s restaurants have recently launched a campaign for chop lovers. It also has lunch and dinner offers throughout the week and special meals for children.


New Balance opens store in Riyadh

Updated 13 October 2018
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New Balance opens store in Riyadh

American multinational corporation New Balance Inc. (NB), a global leader in athletic footwear, apparel and accessories, opened its new store in the Saudi capital on Thursday. The store, located in the high-end Riyadh Gallery Mall on King Fahd Road, showcases women’s and men’s shoes, apparel and sportswear, sports equipment, and kids and lifestyle selections.

Top Brazilian footballer Carlos Eduardo de Oliveira Alves, who plays for Saudi Arabia’s Al-Hilal Club, cut the ribbon to mark the opening of the New Balance store. The inaugural ceremony was attended by a large number of industry leaders and top-notch executives of Apparel Group, which owns and operates the New Balance stores in Saudi Arabia.

Speaking on this occasion, Alves said: “I am happy to open the store of New Balance, with which I have been associated.” 

The footballer, who recently signed a two-year contract with New Balance endorsing the brand, called on the shoppers “to visit the store where they will be led into an interactive and immersive experience of the brand, welcomed by dynamic visuals.”

Referring to the range of the New Balance Athletics Inc., a statement released on this occasion, said: “The New Balance’s Riyadh store is roomy and bright, and presents the brand’s footwear and apparel in a raw-concrete environment.” 

New Balance, the Boston-based maker of trainers and running shoes, is planning to aggressively expand its presence in the Gulf region, increasing its store count to 50 by 2020. 

“The launch of this store is the pinnacle of our progress in the Kingdom and the Middle East, but it is also just the start,” said the statement, adding that the Boston-based company is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to NB heritage, while further representing the intersection between where lifestyle and sport meet, it said. 

Alves, who inaugurated the New Balance store, plays for the Al-Hilal Club as a midfielder. He joined Al-Hilal in 2015, scored several goals for the club and won many honors. 

New Balance Athletics Inc., popularly known as New Balance, is among one of the world’s major sports footwear makers. 

This $3.8 billion company, which has more than 5,000 employees globally on its payroll, manufactures shoes with high-technical specifications such as, blended gel inserts and heel counters.