Raymond Weil teams up with Repetto for Shine watches

Updated 06 September 2017
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Raymond Weil teams up with Repetto for Shine watches

Raymond Weil, in partnership with the French firm, Repetto, has launched a variation on the Shine range of watches inspired by the world of ballet. “A symbol of freedom, elegance and movement, the Shine Etoile watch appears attired in the spirit of tulle and asserts its character as a true performer through the versatility of two interchangeable straps crafted in Repetto leather,” a press release said.
The company described the timepiece as “a jewelry watch that reinvents itself as the hours go by, representing a perfect ally for women and naturally adapting to their style and their desires.”
The watch is framed by a 32mm round steel case and the dial is backed with a subtle white tulle motif on galvanized silver-toned satin.
The Shine Etoile watch changes straps and style thanks to a patented system of removable lugs developed by the R&D team of Raymond Weil.
The watch comes with two interchangeable straps crafted in Repetto leather, which are available in blush pink — reminiscent of ballet shoes, and crystal carbon black to express “elegance and glamor.”
“In step with its blued hands, the Shine Etoile watch accompanies the 24 hours in a woman’s life. This versatile and multifaceted timepiece is the icon of the world’s gifted ballerinas, étoile dancers and other stellar feminine figures,” the press release added.
Jean-Marc Gaucher, CEO of Repetto, said: “Expertise is a living heritage that we cultivate and that we translate into the future. It is this mindset that sparked the cooperation with Raymond Weil — two independent family-minded companies that both nurture excellence and precision,”
Elie Bernheim, CEO of Raymond Weil, said: “For 40 years, Raymond Weil has been showcasing the wealth of Swiss watchmaking expertise. For 70 years, Repetto has been perpetuating this style, this French-style elegance and know-how that consolidates the stature of the country that saw the birth of classical ballet. Repetto and Raymond Weil epitomize beautiful family stories united by a quest for excellence and precision. Together, we accompany the women of the world as they give the performance of their lives.”


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.