Since its inception in 2013, the pageant, the finale of which is to be held in Italy, has been dedicated to promoting European culture and heritage.
During the competition in Dubai, 30 contestants will be whittled down to three finalists who will then go on to compete against 30 other applicants from all over Europe in Spoleto, Italy. The glittering finale will be held on Nov. 25.
In November, one contestant will win the title of Miss Europe Continental and 10 contestants will get the chance to win titles sponsored by various international firms.
The thinking behind the event was explained during a press conference at Dubai’s Palazzo Versace hotel, where the Oct. 11 competition is set to be held. The panel included Dr. Maria Rubatti, a specialist plastic surgeon at CosmeSurge in Dubai, Hayssam Al-Amine, CEO of the RPM Group and Mona Al-Amine, managing director of entertainment company Ready Talents.
Alberto Cerqua, owner and creator of the pageant, joined the press conference via Skype to explain why he had chosen Dubai as the first non- European city to host the event.
“Our main goal is to create a strong bond between Italian fashion and UAE fashion,” he said via a translator.
“We love women who love fashion, who specifically love ‘Made in Italy’ fashion… Our goal is to scout beauties who can bridge the cultural gap and to scout people who love fashion.”
The organizers say the pageant is a platform to allow European women to display their artistic skills, intelligence, confidence, cultural pride and leadership skills in order to further advance themselves in the European fashion, movie and beauty industries.
“Miss Europe Continental is one of the largest and most influential fashion and talent shows in Europe and is now in Dubai for the first time outside of Europe... this is one way we can participate in what Dubai has become ... a hub of international culture and fashion and the movie industry,” Hayssam Al-Amine said.
The Dubai competition will have four segments, including an introduction, an evening gown competition, a talent section, and a question and answer segment.
Judges include high-end Lebanese designer Nicolas Jebran, beauty entrepreneur Joelle Mardinian and last year’s lucky winner, Russian contestant Anna Semenkova.
The 26-year-old will fly into Dubai fresh off a whirlwind modeling tour of Europe, which she began soon after her win.
The pageant hopefuls will compete for the chance to earn the Miss Europe Continental crown, which this year is a tiara ringed with gem-encrusted hearts, in a finale that will be broadcast around the world on Fashion TV.