Mastercard announces country manager for Saudi Arabia

Updated 17 September 2017
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Mastercard announces country manager for Saudi Arabia

Mastercard, a leading technology company in the global payments industry, has announced the appointment of J. K. Khalil as the company’s country manager for the Kingdom, effective Sept. 1.
“With his extensive experience and in-depth knowledge of the local market, Khalil will be in charge of promoting strategic growth, enhancing Mastercard’s operations in the Kingdom and maximizing value to its local customers in the market, one of the company’s largest markets in the Middle East and Africa region,” a press release said.
Basel El-Tell, general manager, Saudi Arabia and Levant, Mastercard, said: “The Saudi market is one of the most important pillars of our strategic growth plans for Middle East and Africa. Khalil’s appointment comes at a time when we are actively working toward expanding the reach of our products and services in this booming market, in line with the goals of the National Transformation Program 2020 and Saudi Vision 2030. In view of the Kingdom’s strong push for digital transformation and heavy investments in advanced technologies, we are looking ahead to contributing toward the Kingdom’s overarching economic goals, and playing a bigger role in shaping the future of its payments ecosystem.”
Khalil joined Mastercard in 2016 armed with 13 years of experience spanning financial services, technology and payment solutions. Prior to joining Mastercard, Khalil served as senior manager at Booz & Company and has also worked with a number of international banking groups such as BNP Paribas and Barclays.
Khalil holds an MBA from the University of Chicago in the US as well as a bachelor’s degree in computer systems and software from the Faculty of Engineering at the St. Joseph University of Beirut.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”