Think you can text or talk while driving? Your brain probably disagrees

A study in Saudi Arabia revealed that 98.2 percent of drivers admitted to using their mobile phones while driving, and that using a mobile phone while driving was one of the top five causes of accidents in the Kingdom.
Updated 19 September 2017
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Think you can text or talk while driving? Your brain probably disagrees

Most people think they can do two things at once but psychological research proves the brain is just not wired to multitask, especially when driving. When the brain is taxed with too many simultaneous actions, it actually performs each one slower. So, for example, while many people may think they can safely talk on the phone and still concentrate fully on the road, science says otherwise.
When drivers become distracted or mentally taxed it can have disastrous consequences. Every year, according to the World Health Organization, more than 1.25 million people die from road traffic collisions, and studies show that 94 percent of accidents are caused by driver error.
Matt Gerlach, one of Ford’s most advanced driving instructors, has spent the past 10 years training engineers to become expert drivers at Ford’s testing center in Australia.
Gerlach said: “I’ve trained hundreds of drivers over the years, and based on my experience, I’d say that just normal road driving uses around 85 percent of your mental load. Just sending a text message, taking a photo or even just having a conversation with a passenger may not seem very difficult to do but it can overload the brain when someone’s driving — and that’s when accidents happen.”
Traffic authorities in the UAE said that 10 percent of crashes could be linked back to drivers using their mobile phones to browse social media or take videos while driving. A study in Saudi Arabia revealed that 98.2 percent of drivers admitted to using their mobile phones while driving, and that using a mobile phone while driving was one of the top five causes of accidents in the Kingdom.
There are a number of ways all drivers can reduce their chances of driver error:
1. Concentrate just on driving and avoid dangerous distractions when behind the wheel.
2. Expand your field of vision: “Generally people don’t look far enough ahead when they’re driving,” said Gerlach. “They tend to look at the car in front rather than scanning to see what’s happening further ahead. Even with relatively little practice, it’s possible to use your vision to scan a large distance of the road ahead of and beside you, while still seeing everything that’s going on immediately around you.”
3. Avoid driving while drowsy.


Emirates NBD opens branch in Alkhobar

Updated 20 September 2018
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Emirates NBD opens branch in Alkhobar

Emirates NBD, a banking group in the Middle East, has expanded its presence in the Kingdom with the opening of its first branch in Alkhobar in the Eastern Province. Emirates NBD now covers three key regions in Saudi Arabia with a presence in Riyadh, Jeddah and Alkhobar. 

As Saudi Arabia progresses plans for economic reform, in line with its Vision 2030, Emirates NBD’s presence builds on the growing economic and trade ties between Saudi Arabia and the UAE. Following the establishment of the Saudi-Emirati Coordination Council, the UAE and Saudi Arabia recently announced The Strategy of Resolve, a joint vision for economic development through 44 joint strategic projects within a five-year time frame. 

UAE-based Emirates NBD is the first non-Saudi bank with a significant branch network across the Kingdom. The bank offers retail, private, business and wholesale banking across its network of three full-fledged branches in the Kingdom, in addition to corporate finance advisory, project and syndicated finance through Emirates NBD Capital KSA, the bank’s investment banking arm.

Emirates NBD also operates in Egypt, India, Singapore, and the UK with representative offices in China and Indonesia. 

“Our presence in Saudi is integral to Emirates NBD’s growth strategy as we continue to explore opportunities in the GCC region’s largest and most dynamic economy,” said Hesham Abdulla Al-Qassim, vice chairman and managing director of Emirates NBD. 

“Saudi Arabia is in the midst of a landmark economic transformation and we look forward to continuing to support Saudi individuals and businesses looking for a trusted banking partner.” 

Emirates NBD recently renewed its partnership with the Kingdom’s Kafalah Program, which aims to promote financing to small and medium enterprises (SMEs) within the country.

Loai Abduljawad, CEO of Emirates NBD KSA, said: “Emirates NBD’s expanded network strengthens our offering to individuals and corporates in Saudi Arabia looking to invest and trade across the MENA region and beyond. Our superior value proposition, built on the bank’s unique ‘high tech + high touch’ philosophy of offering customers a modern banking experience complemented by personalized advisory services, will enable us to strengthen customer acquisition in the Kingdom as we continue to support the country’s long-term growth and development goals, as outlined in Saudi Vision 2030.” 

Emirates NBD is a leading banking group in the region. As of June 30, 2018, its total assets were 477.5 billion dirhams, ($130 billion). The group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 percent of all financial transactions and requests conducted outside of its branches. The bank was declared the “Most Innovative Financial Services Organization of the Year” at the 2017 BAI Global Innovation Awards.