Is your car judging you? If so, that could be a good thing

Updated 25 September 2017
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Is your car judging you? If so, that could be a good thing

While it will probably still be a few years until self-driving cars take to the streets, the vehicles we drive today already have semi-autonomous and driver assistance features in place. These advanced technologies are designed to detect less-than-ideal driving conditions before the driver even realizes he needs a helping hand.
Judgmental cars can actually help make you a better driver, or offer potentially life-saving warnings for unforeseen hazards.
Here are five technologies listed by Ford that will “help make driving safer and less stressful.”
Driver Alert System
The situation: The car is veering between lane markings.
The judgment: This driver may be distracted or dozing off.
The action: Warns the driver of his faltering vigilance level.
Ford’s Driver Alert System judges the driver’s vigilance level by measuring the car’s position within the lane and the yaw (or rotation) rate of the car.
Collision Warning Technology
The situation: The driver is in fast-moving traffic, there is the potential for a collision with the vehicle in front.
The judgment: This driver needs help to brake in time to prevent a potential collision.
The action: Warns the driver to enable faster braking, even pre-charges brakes to increase sensitivity.
Active Braking Technology
The situation: The driver is driving at slower speeds in traffic, and does not step on the brakes quickly enough to deal with situations like a car in front suddenly changing into his lane, or stopping abruptly for a red light.
The judgment: This driver is approaching the vehicle ahead with the distance critically reducing and not enough force is being applied to brakes.
The action: Autonomously applies the brakes.
Electronic Stability Programme
The situation: The driver swerves quickly, causing the car to lose traction.
The judgment: This driver needs help regaining control of his car.
The action: Automatically applies the brakes and adjusts engine torque to help the driver regain control.
Lane Keeping System
The situation: The driver is drifting out of his lane and is not indicating.
The judgment: This driver, most likely distracted, is unintentionally veering into neighboring lanes.
The action: Warns the driver of the lane departure and steers him back to his current lane if he does not respond.


Dodge supports women drivers in KSA

Updated 16 July 2018
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Dodge supports women drivers in KSA

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.