Google unveils new moves to boost struggling news organizations
Google unveils new moves to boost struggling news organizations
The moves come amid mounting criticism that online platforms are siphoning off the majority of revenues as more readers turn to digital platforms for news.
“I truly believe that Google and news publishers actually share a common cause,” said Google Vice President Philipp Schindler.
“Our users truly value high quality journalism.”
Google announced a series of measures, the most significant of which would be to replace the decade-old policy of requiring news organizations to provide one article discovered in a news search without subscribing — a standard known as “first click free.”
This will be replaced by a “flexible sampling” model that will allow publishers to require a subscription if they choose at any time.
“We realize that one size does not fit all,” said Richard Gingras, Google’s vice president for news.
This will allow news organizations to decide whether to show articles at no cost or to implement a “paywall” for some or all content.
Gingras said the new policy, effective Monday, will be in place worldwide. He said it was not clear how many publishers would start implementing an immediate paywall as a result.
“The reaction to our efforts has been positive,” he told a conference call announcing the new policy.
“This is not a silver bullet to the subscription market. It is a very competitive market for information. And people buy subscriptions when they have a perception of value.”
Google said it is recommending a “metering” system allowing 10 free articles per month as the best way to encourage subscriptions.
The California tech giant also said it would work with publishers to make subscriptions easier, including allowing readers to pay with their Google or Android account to avoid a cumbersome registration process.
“We think we can get it down to one click, that would be superb,” Gingras said.
He explained people are becoming more accustomed to paying for news, but that a “sometimes painful process of signing up for a subscription can be a turn off. That’s not great for users or for news publishers who see subscriptions as an increasingly important source of revenue.”
Google would share data with the news organizations to enable them to keep up the customer relationship, he added.
“We’re not looking to own the customer,” he said. “We will provide the name of user, the e-mail and if necessary the address.”
Gingras said Google is also exploring ways “to use machine learning to help publishers recognize potential subscribers,” employing the Internet giant’s technology to help news organizations.
He added that Google was not implementing the changes to generate revenues for itself, but that some financial details had not been worked out.
Google does not intend to take a slice of subscription revenues, he noted.
“Our intent is to be as generous as possible,” he said.
Research firm eMarketer estimates that Google and Facebook will take in 63 percent of digital advertising revenues in 2017 — making it harder for news organizations to compete online.
Facebook is widely believed to be working on a similar effort to help news organizations drive more subscriptions.
Google created a “Digital News Initiative” in Europe in 2015 which provides funding for innovative journalism projects.
Malika Favre: Artist who put Saudi women in the driver’s seat
- In September 2017, King Salman issued a decree declaring an end to the decades-long ban from June 2018
- Some three million women in Saudi Arabia could receive licences and actively begin driving by 2020
French artist Malika Favre has created iconic covers for “The New Yorker” magazine, with animations that have gone viral online. So she was the natural choice for Arab News to illustrate our souvenir edition commemorating the day when women are allowed to drive in Saudi Arabia.
As Faisal J. Abbas, editor in chief of Arab News, explained: “Our website and newspaper — which today features a striking cover illustration by artist Malika Favre — will provide comprehensive coverage of both the immediate impact and wide-reaching, long-term social benefits of this move.”
From her base in London, Favre explained why the idea immediately appealed. “For me, it’s exactly the kind of subject that I want to work with and tackle today. I’ve been increasingly involved with women’s issues over the past few years, with The New Yorker as well.
“These stepping stones are extremely important, and they should be celebrated. It’s also something that as a woman I feel very strongly about.”
What made our global creative director, Simon Khalil, think that the in-demand artist would take his assignment on? “As a champion of women for years through her unique creative style, Malika Favre was the obvious choice,” he said. “Her illustration brilliantly captures the significance of this moment on the day Saudi Arabia changed forever.”
For the illustration, called “Start Your Engines,” Favre began with the idea of “something quite subtle, not aggressive, something celebratory,” coming up with an image of a “beautiful, Arabic woman” that tells a story within a story.
“So, basically, I had this idea of looking at the car from the point of view of the woman who is driving, and so maybe the first thing you see is a woman with a headscarf and quite a colorful image, but then on the second layer you see what’s happening and you see that she is driving the car,” Favre said.
The image of her hands on the wheel, and that iconic Gulf vehicle, a white SUV, are reflected in her sunglasses. These are animated online. “I really like the idea of this woman being on the road, because I think symbolically it’s about going forward,” she said. “That is also a positive element, to create a positive image of what this historic moment will change.”
The topic also resonated with Favre because her mother, while she was born in France, is Algerian. “For her, she always wanted to have the same rights as everyone else. She was a big advocate for that. She raised me in that way as well. So for her it’s also an important cover on a personal level.”
When asked about her favorite assignments, Favre referenced “Operating Theatre” for The New Yorker’s “Health, Medicine & the Body” issue last year.
“It was an extremely important project because it went totally viral.”
In her illustration, female surgeons are arranged in a circle looking down, as if the viewer is on the operating table. In the animation, the image is viewed as if through a blinking eyelid. Women surgeons around the world started re-enacting Favre’s cover, sharing more than 5,000 photos, with the hashtags #NYerORCoverChallenge and #ILookLikeASurgeon.
“For me, it was a very important moment,” Favre said. “It reached out to an audience that wasn’t design-focused. It was something very profound that spoke to these women, and they took it as a very strong statement of let’s celebrate women surgeons.”
Does Favre think the women of Saudi Arabia are up for such an assignment? “I think it definitely has the potential to do that as well,” she said. Challenge accepted.
• Download our free #SaudiWomenCanDrive mobile phone background designed by renowned artist Malika Favre: https://startyourengines.21wallpaper.design