Metro is just the ticket for Paris fashion show

A model presents a creation by Junya Watanabe during the women’s 2018 Spring/Summer ready-to-wear collection at Paris Fashion Week September 30, 2017. (AFP)
Updated 02 October 2017

Metro is just the ticket for Paris fashion show

PARIS: Paris Fashion Week went underground in more ways than one when a rising young avant-garde designer held her show on the city’s Metro.
Berlin-based Andra Dumitrascu had to think quickly when the venue for her show late Friday fell through at the last minute.
So she directed fashionistas to the nearest Metro station, Rambuteau, where her models used the platform as a runway.
“I didn’t like the idea of doing it in the street, I thought a Metro station might be a better place,” the Romanian-born designer told AFP.
“I love the adrenaline and the instability of the situation,” she added.
But the organizers had their work cut out to clear a passage, with the models sometimes being swallowed up by passengers getting on and off the trains.
While Dumitrascu did not have official permission for the show, she said “it was worth taking the risk” — and fashion critics and passengers alike seemed to enjoy the spectacle.
This is not the first time the designer has gone off-piste — her last show took place in a sex hotel.
This collection, called “Kebaby,” had a youthful rave vibe with clothes mixing sportswear with Islamic influences.
Earlier in the day the Japanese brand Issey Miyake used dancers to kick off a remarkable collection drawn from the landscape of Iceland, with dresses and capes summoning up ice floes and ice cubes that you could see Bjork drooling over.
Tokyo master Yohji Yamamoto’s spring-summer collection on Friday night was almost entirely in black with flashes of vampire red in the lining of his trailing capes and scarves, with one model wearing one of his labels on her skin.
Another Japanese institution, Junya Watanabe, wowed critics in the first of the Saturday shows with his bravura punky hook-up with the Finnish textile house Marimekko.
“Now that’s a collaboration,” The New York Times’s Vanessa Friedman tweeted of his startling sculptural black and white creations.
Haider Ackermann, who also designs for Berluti, brought that razor-edged tailoring into play for his own brand, with shimmering red and gold lame tuxedos and tightly wrapped strap tops in collection that oozed power.

Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018

Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.