Nissan named one of the best global brands for 2017

Updated 06 October 2017
0

Nissan named one of the best global brands for 2017

The Nissan brand has been named one of the world’s most valuable in 2017 by the leading consultancy Interbrand.
Nissan ranks 39th in Interbrand’s annual Best Global Brands study, released recently. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.
In the study, Interbrand cites Nissan’s actions to improve brand value, centered around the company’s Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world’s most valuable brands for seven straight years.
The recognition particularly reflects Nissan’s strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world’s best-selling electric car.
“Brand power has been a consistent focus across the company for the last six years, and it’s very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. “The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand.”
In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand’s strength.


LuLu Hypermarkets join in the National Day party

Updated 25 September 2018
0

LuLu Hypermarkets join in the National Day party

A wide variety of social and cultural programs were arranged at all the LuLu Hypermarkets outlets across the Kingdom as part of the 88th National Day celebrations.
The grand inauguration of the National Day celebrations was held on Sunday at 9 p.m. at LuLu’s newly opened outlet in Atyaf Mall, Yarmouk. A massive 88-meter-long cake was cut, representing 88 years in the history of the Kingdom, in the esteemed presence of Faisal H. Al-Jarba, vice chairman of Nameyah International.
LuLu extended its National Day wishes to all Saudi Arabian citizens and also conveyed its gratitude to the rulers and people of the Kingdom for helping to make LuLu the largest hypermarket group in Saudi Arabia.
“We are pleased to offer a diverse collection of Saudi products at attractive prices. Because of our customer-friendly services throughout a decade, LuLu has become the ultimate spot for a memorable shopping experience with friends and family,” said Bashar Naser Al-Bashar, head of administration at LuLu Saudi Hypermarkets.
“This year our celebrations are the first of their kind and we are so much pleased to offer a diverse collection of locally grown fruits, vegetables, and other Saudi products at attractive prices," said Al-Bashar.