Nissan named one of the best global brands for 2017

Updated 06 October 2017
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Nissan named one of the best global brands for 2017

The Nissan brand has been named one of the world’s most valuable in 2017 by the leading consultancy Interbrand.
Nissan ranks 39th in Interbrand’s annual Best Global Brands study, released recently. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.
In the study, Interbrand cites Nissan’s actions to improve brand value, centered around the company’s Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world’s most valuable brands for seven straight years.
The recognition particularly reflects Nissan’s strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world’s best-selling electric car.
“Brand power has been a consistent focus across the company for the last six years, and it’s very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. “The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand.”
In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand’s strength.


PepsiCo. distributes 2,000 Ramadan packages

Updated 18 June 2018
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PepsiCo. distributes 2,000 Ramadan packages

PepsiCo., a global food and beverage company, has partnered with Alber Charity in Riyadh, Al-Barakah Charity in Dammam, and Al-Ahyaa Center in Jeddah to distribute more than 2,000 packages containing food and beverages to underprivileged families.
PepsiCo. employees participated in compiling and distributing the packages, which contained Quaker Pasta, Quaker Soup Mix, Quaker Oats, Quaker Good Start biscuits, Quaker Oats Crackers, several varieties of Lay’s chips, and beverages including Aquafina, Lipton Ice Tea, Mirinda Orange Joosy, Mirinda Citrus Joosy, and 7-Up Joosy.
Abdulrahman Al-Ahaideb, head of communications — G&LF CU and MENA FOBO, PepsiCo, said: “PepsiCo. is committed to supporting the communities in which we live and operate. We are pleased to celebrate Eid Al-Fitr with our neighbors, by sharing a hamper of fun products that can be enjoyed at any time.”