Nissan named one of the best global brands for 2017

Updated 06 October 2017
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Nissan named one of the best global brands for 2017

The Nissan brand has been named one of the world’s most valuable in 2017 by the leading consultancy Interbrand.
Nissan ranks 39th in Interbrand’s annual Best Global Brands study, released recently. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.
In the study, Interbrand cites Nissan’s actions to improve brand value, centered around the company’s Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world’s most valuable brands for seven straight years.
The recognition particularly reflects Nissan’s strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world’s best-selling electric car.
“Brand power has been a consistent focus across the company for the last six years, and it’s very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. “The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand.”
In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand’s strength.


KSA to transform mass transit with autonomous trains

Updated 17 July 2018
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KSA to transform mass transit with autonomous trains

When Saudi Arabia’s residents imagine the transportation of tomorrow, the popular image is of autonomous cars plowing Riyadh’s King Abdullah Road, carrying workers, university students, and football fans alike. But with the Saudi government heavily investing in mass transit and advanced technology, the likely future of transport is quite different. Automation is set to transform not only cars but also shared transportation, such as metros, trains, trams, and buses. 

As automation progresses, the costs of sensors and artificial intelligence are decreasing, while the computing power of connected vehicles is increasing. As a result, the Kingdom is at the forefront of using automation to make mass transit faster, cheaper, safer, and more energy efficient — especially on metros and mainline trains in the short term, and buses and trams further ahead.

For example, the Saudi government is heavily investing in autonomous transportation across the country, including the driverless Riyadh Metro, with lines 4, 5, and 6 being developed by the Alstom-partnered FAST consortium. Further in the Kingdom, autonomous transportation will be a key part of the transportation plans for the NEOM Smart City, and regionally, automated transport was a key topic at the recent MENA Transport Congress hosted by the UITP, the international organization for public transport.

In the Saudi cities of the future, automation of signaling and trains could make its biggest impact in enhancing the effectiveness of metros and mainline trains.

Alstom, as a global leader in mobility solutions, is exchanging best practices in autonomous transport with the Middle East, and is supporting rail innovation in the Kingdom by conducting initial dynamic tests for the Riyadh Metro Project at the FAST consortium Line 4 Depot Test Track. Line 4 will feature driverless trains, state-of-the-art signaling, safe and secure stations, and advanced real-time passenger information systems.

“Automation can significantly reduce traffic congestion, costs, and pollution. It can increase travel speeds and rapidly boost the country’s urban economic growth. 

As the Kingdom ramps up its investment in smart cities and Saudi Vision 2030, government organizations and the private sector need to take the next six months to plan the future of automated transport,” said Fabrice Toulouse, director of smart mobility at Alstom.