Riyad Bank launches new features for Hassad Rewards Program

Riyadh Al-Zahrani, executive vice president of retail banking division at Riyad Bank.
Updated 06 October 2017
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Riyad Bank launches new features for Hassad Rewards Program

Riyad Bank has launched new features for its Hassad Rewards Program to include most of the bank’s products and services, and not just credit cards. The bank said this step is in line with its plans to improve its offering to customers and make them feel more valued and appreciated.
Riyadh Al-Zahrani, executive vice president of retail banking division at Riyad Bank, said the bank is keen on creating products and services that are carefully designed to fulfil the customers’ needs and expectations. “The Hassad Rewards Program has become more comprehensive with the opportunity of earning Hassad points automatically as a result of almost any transaction performed by the customer registered in the program. Registering in the program is a simple process that takes place through Riyad Online website.”
Al-Zahrani added that Hassad points can now be earned through the use of debit cards, when paying bills, when using the bank’s digital channels, and when the salary is transferred to the bank, along with other banking transactions. He said Hassad points can also be transferred as a gift to any registered customer in the program.
Al-Zahrani said Hassad points can be redeemed for vouchers at one of Riyad Bank’s approved merchants, where beneficiaries can request the voucher through Riyad Online, Riyad Mobile, or by calling 920002470. Then can then print the vouchers from any Riyad Bank ATM.


Bank Al-Bilad leaders benefit from Ashridge program

Updated 19 July 2018
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Bank Al-Bilad leaders benefit from Ashridge program

More than 20 senior leaders from Bank Al-Bilad recently participated in an Ashridge Executive Education Leadership Development Program in Riyadh. With a focus on building 21st century leadership capabilities, this highly experiential and practical learning approach helped leaders communicate their strategic vision, set direction and develop high-performing teams to succeed within the dynamic and fast-moving Saudi banking sector.
With over 20 years of experience in developing regional business leaders, Ashridge delivered a highly customized program, designed not only to address the specific challenges facing the bank’s leaders today, but also to unlock emerging opportunities in the future.
Haitham Al-Medainy, general manager of Bank Al-Bilad, said: “Banking executives must constantly evolve their strategic platforms to keep pace with emerging challenges. In our sector, change is constant — from changing regulations to economic movements — and our leaders need to be prepared to tackle these issues with a focus on organizational leadership. The Ashridge program combined leadership development with strategic thinking and gave them hands-on development in solving their daily business challenges.”
The program was led by Ashridge’s international faculty team of Colin Williams and Tony MacRae. “This was an exciting collaborative partnership with Bank Al-Bilad, and a great opportunity to engage with and develop the bank’s leaders around their essential leadership and strategic capabilities necessary to successfully compete in today’s complex and challenging marketplace,” they said in a statement.
Established in 1959, Ashridge is a leading business school for working professionals with an international reputation for leadership development. It is among the 1 percent of business schools globally accredited by AMBA, EQUIS and AACSB; these are the highly regarded benchmarks of quality and standards in business education worldwide.
Each year it works with over 6,000 managers from 850 organizations in 60 countries by helping them to develop their leadership capabilities.
Regionally, Ashridge has over 20 years’ experience in the Middle East, designing and delivering senior leadership assessment and development projects.