Smart technology a key driver behind successful e-commerce adoption: Survey

The region’s retailers are keen to ensure they are equipped with the right tools at the front and back end to optimize the customer experience and satisfaction.
Updated 06 October 2017
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Smart technology a key driver behind successful e-commerce adoption: Survey

Internet of Things and big data have been recognized as key drivers for the future of the retail industry in Saudi Arabia, according to a new study led by Honeywell, a global software-industrial company.
The research, conducted in partnership with YouGov, shows that in Saudi Arabia 95 percent of retailers believe that e-commerce will bring further improvements to the shopping experience, with technology being a key driver behind this view. According to the study, Saudi retailers stated that the Internet of Things (38 percent) and big data (34 percent) will have the biggest impact on shaping the future of their industry.
The results of the study showed that 36 percent of retailers in Saudi Arabia are under the impression that customers are not satisfied with current delivery options. With customers expecting increasingly faster sorting, dispatch and delivery times on their online purchases, the region’s retailers are keen to ensure they are equipped with the right tools at the front and back end to optimize the customer experience and satisfaction.
Technology that improves connectivity and which leads to faster and more accurate deliveries are currently in high demand, with nearly seven out of 10 of Saudi retailers (69 percent) claiming they have seen a positive impact on productivity since implementing such solutions. Around 64 percent of retailers in Saudi Arabia who claim they do not have the right solutions for their business, say it is due to the perceived cost of upgrades, while nearly half attribute a lack of information and compatibility issues as the main barriers. Crucially, 28 percent of Saudi Arabian retailers surveyed stated they do not have the right technology to enable automation in their business.
Edmond Mikhael, general manager, Honeywell Safety and Productivity Solutions (SPS) in the Middle East, Turkey and Africa (META), said: “The study shows that new technology is changing the retail sector within Saudi Arabia in a positive way. Internet of Things, big data and artificial intelligence are improving productivity and it is clear that more retailers in Saudi Arabia are witnessing the benefits. It is evident that there are still barriers to technology adoption and we believe that more needs to be done in educating retailers on the potential benefits technology can bring to their retail operations.”


Emirates wins Skytrax World Airline Award

Updated 19 July 2018
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Emirates wins Skytrax World Airline Award

Emirates has won World’s Best Inflight Entertainment award for the 14th year in a row at the Skytrax World Airline Awards 2018. The airline also secured a service excellence award for best airline staff service in the Middle East this year.
The Skytrax World Airline Awards are considered a global benchmark of airline excellence. This year’s results were decided by more than 20 million customers across 100 countries. The survey reviewed over 335 airlines from August 2017 to May 2018.
“It’s an honor to be recognized by Skytrax for our commitment to innovation and service excellence. We always work hard to stay creative, relevant, and continue to build content that appeals to our multi-national and multi-cultural passengers. The fact that these awards are based on the direct feedback from passengers is gratifying and wonderful recognition for all of the hard work that’s gone into creating the Emirates experience,” said Patrick Brannelly, Emirates’ divisional vice president for customer experience.
Emirates has always been an innovator within the industry as the airline was the first to install TV screens in every seat on every aircraft in its fleet in 1992. ice, the award-winning inflight entertainment system, now offers over 3,500 channels of entertainment, including over 100 kids’ channels and 850 movies from around the world.
Emirates has also been investing in providing connectivity and Live TV for its customers. Over 70 percent of all Emirates’ aircraft offer Live TV, including all its Boeing 777-200LR and 777-300ER fleet. Live TV provides passengers and sport enthusiasts an opportunity to watch their favorite matches and tournaments on Sport 24 and Sport 24 Extra. Passengers can also enjoy a selection of international news channels such as CNN, BBC World News, Sky News, Euro News, CNBC, and NHK World. Live TV is available on over 170 Emirates aircraft including its Boeing 777 fleet and select Emirates A380s.