Alicia Keys and Stella McCartney in breast cancer campaign

US singer Alicia Keys and fashion designer Stella McCartney launched a new breast cancer awareness campaign. (File photo: AFP)
Updated 07 October 2017
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Alicia Keys and Stella McCartney in breast cancer campaign

PARIS: US singer Alicia Keys and fashion designer Stella McCartney launched a new breast cancer awareness campaign last week aimed at African American women who have much higher mortality rates than white women.
The British designer, whose mother Linda died from breast cancer in 1998 aged 56, will give a percentage of the proceeds from a new pink lingerie set to the Memorial Sloan Kettering Breast Examination Center in Harlem which provides free testing in New York City.
“This really resonates with me because I was brought up in Harlem and my mother is a breast cancer survivor,” Keys said in a campaign video. “We want to really encourage people to break the taboos and go and get checked.”
She said statistics have shown that African American women have a 42 percent higher chance of cancer mortality from breast cancer than white women due to lack of access to early screening and prevention programs.
McCartney, in Paris for her label’s fashion week show, said, “Sadly I lost my mother to breast cancer 19 years ago. She didn’t meet my children.”
The designer has run three previous annual awareness campaigns fronted by models Kate Moss, Cara Delevingne and comedian Chelsea Handler.
Some of the money raised will also go to the Linda McCartney Center at the Royal Liverpool University Hospital in Britain, which helps cancer patients and their families.


Where We Are Going Today: Brain Freeze

Updated 21 September 2018
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Where We Are Going Today: Brain Freeze

JEDDAH: “You can’t buy happiness, but you can buy ice cream and that’s pretty much the same thing.” If that strikes a chord with you, then you will be delighted with Brain Freeze, a food truck that serves floats, soft-serve and ice cream with unique flavors and delicious toppings that will have you returning again and again.

The most popular flavors of ice cream include lotus, cereal milk, lemon and cheesecake, and the pineapple float is also a favorite.

I decided to try the vanilla soft serve, with cereal and Ovomaltine crunchy spread as toppings — and I was not disappointed.

Not only was the ice cream delicious, but the staff were very cheerful and friendly and provided excellent service.

A visit to Brain Freeze on Al-Kayyal street, Jeddah, is sure to satisfy your sweet tooth.