DUBAI: Gaming app WIZZO announced Tuesday that their new brand ambassador is none other than Lebanese superstar Haifa Wehbe.
The MBC Group, which runs the app, unveiled the news at an event in Dubai and the gaming world reacted with excitement online.
“I downloaded the game only because of my queen hayouffaaa,” one Twitter user posted.
Wehbe, who is the app’s first-ever celebrity ambassador, is the face of an action-packed game called “Invasion.”
— WIZZO (@WizzoGames) October 17, 2017
“Having Haifa (Wehbe) as the ambassador of the game ‘Invasion’ on WIZZO was part of culturizing and localizing the game for the region and (she) was the perfect fit to the category of the game,” Amin El-Husseini, senior mobile product manager at MBC Group, told Arab News.
“She was excited to be part of the game as well as she knows that the youth today spend most of their time on their mobiles playing games and she would be closer to them.”
The army-style game is available on Android and IOS and was released by WIZZO, an app that features games and challenges. The more a user plays, the more points he or she can rack up and top scorers can win prizes.
— محمود غزيّل (@ghazayel) October 17, 2017
Both Wehbe and WIZZO have shared various images of the star on their social media pages, all complete with the singer and actress dressed up in army wear and beset with heavy weapons. Wehbe still manages to look glamorous, however, with her cascading curls of black hair.
The Lebanese star is known for her beauty and her daring outfits and in March was ranked among the most beautiful women in the world, according to Wonderlist’s annual poll.
The 41-year-old Arab pop singer ranked 10th on the “2017’s Top 10 Most Beautiful Women Over 40” list that also names many global celebrities such as, Jennifer Lopez, Aishwarya Rai, Angelina Jolie, Penelope Cruz and Monica Bellucci.