Ringing in Pakistani bridal week with wedding bells
Ringing in Pakistani bridal week with wedding bells
The country’s booming fashion industry puts a great deal of effort into dressing wedding-goers for the events that litter the social calendars of many across Pakistan. A large leg (or two) of the fashion industry in the country is dedicated to all things bridal couture and this year, the Pakistan Fashion Design Council (PFDC) put on their seventh annual Bridal Week in collaboration with L’Oréal Paris (PLBW).
On Oct. 14, the three-day event kicked off at the Nishat Emporium in Lahore. Orchestrated by Mustang Productions, a UK-based production house, the event saw a significant boost in energy and excitement from its previous iterations. The event was also marked by an impressive attention to detail that is usually only found on the runways of non-bridal fashion.
Designers flaunted their creations on the runways in a manner that shook up the bridal industry. Weddings, being so ingrained in the Pakistani psyche, are notoriously difficult to breath fresh air into, but these designers succeeded.
Jewelry played a major role in the showcase of bridal wear, with designer Gold by Reama Malik linking arms with veteran designer Wasim Khan to unleash upon the waiting audience a show that was missing the one thing every bridal offering had — overwhelming embroidery.
The first night saw internationally-recognized Ali Xeeshan show off his colorful creations, which were inspired by destination weddings, in a showcase that was reminiscent of an art installation. The show featured massive portraits of frequent collaborators, including revered fashion photographer Abdullah Harris, that only the master of runway dramatics could pull off.
Night two brought out fantastic presentations from Mahgul, who has grown a cult following for her designs that utilize traditional techniques to out create sensible modern outfits. Similarly, Misha Lakhani and Sania Maskatiya, whose trademarks lay in their expert (however different) approach to cutting and designing for women’s bodies, also wowed the crowd. The night opened with a solo show by Sana Safinaz, which tied together the increasingly common mix of Eastern and Western aesthetics strewn throughout the wedding wear industry. Geometric embellishments, feather accents and figure-hugging cuts easily melded into the collection that included intricate, layered bridal wear.
Night three featured the best of bridal couture and also kept fans on their toes with appearances by superstar entertainers such as Fawad Khan, Sajal Ali and Maya Ali, who played a show stopper for the king of color, Nomi Ansari. The finale was a well thought out production by Fahad Hussayn, whose collection managed to seamlessly place darks and neutrals hand-in-hand with bright hues, like crimsons and pinks.
In the West, fashion and wedding wear do not usually mix. A separate bridal fashion week exists outside the fashion calendar catering to buyers and the bridal world at large, but in Pakistan, that distinction does not exist. With winters that go and come in the blink of an eye, there is not a strong need for a wardrobe to battle the elements. Additionally, the consumers of fashion often find their weekends (and week nights) booked with wedding prep, pre-wedding festivities, events in the double digits, the big days themselves and, of course, post-wedding festivities that call for clothes fit for the occasion.
Other fashion weeks in Pakistan — the spring shows held by the Lahore-based PFDC and the Karachi-based Fashion Pakistan Council — usually end up having a sprinkling of wedding wear thrown in too, but this year was a high point for the specially-dedicated week.
If it was the pinnacle of the bridal wear mountain that has been built over the past seven years, we can only imagine how much bigger — and better — it will be in the years to come.
Georgia Fowler stuns in Zuhair Murad gown
- The designer’s official Instagram account posted the snap with a gushing caption that read: “The gorgeous @georgiafowler strikes again in Zuhair Murad.”
- Fowler is the youngest daughter of Australian golfer Peter Fowler and appeared in the music video for Kygo and Selena Gomez's “It Ain't Me” in 2017.
DUBAI: New Zealand-born model Georgia Fowler just appeared on the cover of Harper's Bazaar Australia wearing a dress by none other than Lebanese powerhouse designer Zuhair Murad.
The model, magazine and the designer all shared an image of the gorgeous cover page, with Fowler saying, “Growing up, I wished to be in the pages of this glossy magazine, but to be on the cover — and for the third time — has me bouncing off the walls with glee. Thank you for your ongoing support, @bazaaraustralia.”
Meanwhile, the designer’s official Instagram account posted the snap with a gushing caption that read: “The gorgeous @georgiafowler strikes again in Zuhair Murad.”
In the shot, Fowler dons a gown that was unveiled as part of Murad’s Spring/Summer 2018 Haute Couture collection fashion show in Paris in January. The whimsical, floor-length dress features a daring plunging neckline and boasts a voluminous A-line skirt, all of which is belted with a thin black strap at the waist. The nude tulle is appliqued with black, white and red flowers and cacti over an ever-so-slightly sheer beige slip.
Fowler’s chestnut hair cascades down toward her shoulders in loose, beach-style waves and her make-up is kept to a sultry minimum. For jewelry, the young model wears nothing except a single thin bracelet.
The 25-year-old model, who was discovered when she was just 12-years-old, had her big break in 2012 when she walked in a Chanel show in Versailles. She went on to make international runway appearances for the likes of Victoria’s Secret, Armani, Phillip Plein and Elie Saab, among a raft of other major players in the global fashion industry.
Fowler has also appeared in the hallowed pages of Vogue Italia, Vogue France, Vogue Mexico, Elle magazine and various other fashion publications around the world.
In February, she told British Vogue that her favorite part about being a model is “the ability to morph into any character you’ve always wanted to be. I always find it quite fun. It’s being able to do so much more than just being an image.”
Her success as a model isn’t her only claim to fame, however. In fact, Fowler is the youngest daughter of Australian golfer Peter Fowler and appeared in the music video for Kygo and Selena Gomez's “It Ain't Me” in 2017.
Besides making it big in the world of high-end fashion, it seems that the model has also found time to fall in love — she is reportedly dating US singer Nick Jonas, who shot to fame as part of the Jonas Brothers boy band in the noughties.