Ringing in Pakistani bridal week with wedding bells
Ringing in Pakistani bridal week with wedding bells
The country’s booming fashion industry puts a great deal of effort into dressing wedding-goers for the events that litter the social calendars of many across Pakistan. A large leg (or two) of the fashion industry in the country is dedicated to all things bridal couture and this year, the Pakistan Fashion Design Council (PFDC) put on their seventh annual Bridal Week in collaboration with L’Oréal Paris (PLBW).
On Oct. 14, the three-day event kicked off at the Nishat Emporium in Lahore. Orchestrated by Mustang Productions, a UK-based production house, the event saw a significant boost in energy and excitement from its previous iterations. The event was also marked by an impressive attention to detail that is usually only found on the runways of non-bridal fashion.
Designers flaunted their creations on the runways in a manner that shook up the bridal industry. Weddings, being so ingrained in the Pakistani psyche, are notoriously difficult to breath fresh air into, but these designers succeeded.
Jewelry played a major role in the showcase of bridal wear, with designer Gold by Reama Malik linking arms with veteran designer Wasim Khan to unleash upon the waiting audience a show that was missing the one thing every bridal offering had — overwhelming embroidery.
The first night saw internationally-recognized Ali Xeeshan show off his colorful creations, which were inspired by destination weddings, in a showcase that was reminiscent of an art installation. The show featured massive portraits of frequent collaborators, including revered fashion photographer Abdullah Harris, that only the master of runway dramatics could pull off.
Night two brought out fantastic presentations from Mahgul, who has grown a cult following for her designs that utilize traditional techniques to out create sensible modern outfits. Similarly, Misha Lakhani and Sania Maskatiya, whose trademarks lay in their expert (however different) approach to cutting and designing for women’s bodies, also wowed the crowd. The night opened with a solo show by Sana Safinaz, which tied together the increasingly common mix of Eastern and Western aesthetics strewn throughout the wedding wear industry. Geometric embellishments, feather accents and figure-hugging cuts easily melded into the collection that included intricate, layered bridal wear.
Night three featured the best of bridal couture and also kept fans on their toes with appearances by superstar entertainers such as Fawad Khan, Sajal Ali and Maya Ali, who played a show stopper for the king of color, Nomi Ansari. The finale was a well thought out production by Fahad Hussayn, whose collection managed to seamlessly place darks and neutrals hand-in-hand with bright hues, like crimsons and pinks.
In the West, fashion and wedding wear do not usually mix. A separate bridal fashion week exists outside the fashion calendar catering to buyers and the bridal world at large, but in Pakistan, that distinction does not exist. With winters that go and come in the blink of an eye, there is not a strong need for a wardrobe to battle the elements. Additionally, the consumers of fashion often find their weekends (and week nights) booked with wedding prep, pre-wedding festivities, events in the double digits, the big days themselves and, of course, post-wedding festivities that call for clothes fit for the occasion.
Other fashion weeks in Pakistan — the spring shows held by the Lahore-based PFDC and the Karachi-based Fashion Pakistan Council — usually end up having a sprinkling of wedding wear thrown in too, but this year was a high point for the specially-dedicated week.
If it was the pinnacle of the bridal wear mountain that has been built over the past seven years, we can only imagine how much bigger — and better — it will be in the years to come.
Shanina Shaik stars in campaign for Revolve
DUBAI: She may not be at Miami Swim Week, but Victoria’s Secret model Shanina Shaik certainly got into the spirit on Instagram, posting shots from her trip to Bermuda with US-based e-tail platform Revolve and giving a special mention to the swimwear event.
“Because it’s swim week,” Shaik captioned a photo of herself wearing a red-and-white vertically striped bikini, by swimwear label Tularosa, against a rocky backdrop in Bermuda. Miami Swim Week is set to continue until July 17 and sees swimwear designers from across the world show off their latest perfect-for-the-pool creations on the sunny shores of the Floridian city.
However, the model is on another sun-drenched shoreline for a photoshoot and launch party celebrating a collaboration between clothing brands The Naven Twins and NBD in Bermuda this week.
Shaik, whose father is Pakistani and mother is Lithuanian-Australian, wasn’t the only fashionable it-girl on the island, however. Revolve handpicked a group of stylish influencers and models to star in the Bermudian snaps.
Designer and marketing guru Draya Michele, model Kara Del Toro and influencer Jill Wallace also took part in the color-packed photoshoot.
For her part, Shaik starred in a series of shots wearing a glittering array of beach-ready outfits. In one windswept photo, the model wears a lilac bandeau top with draped sleeves, paired with a jungle-print pair of high-waisted shorts — “a real-life mermaid,” the Revolve social media team captioned the picture on Instagram.
Revolve carries more than 500 menswear and womenswear brands and has a dedicated beauty section on its website, revolve.com. Launched in 2003, the e-tail website claims to have 40 million page visits per month, so it makes sense that Shaik, an already successful runway model, would jump on the bandwagon.
Shaik is newly married, having tied the knot with musician DJ Ruckus at a family-filled ceremony in the Bahamas in May. The couple promptly followed it up with a bash in Miami that was attended by likes of Bella Hadid and model Hailey Baldwin.
The model married her long-time beau Gregory Andrews on musician Lenny Kravitz’s private island of Eleuthera.
Reverend Run of Run DMC performed the ceremony as family, friends and a handful of celebrity guests gathered for the nuptials, including Ashlee Simpson and Evan Ross, as well as models Nadine Leopold and Hannah Ferguson.
The happy couple got engaged in December 2015 after dating for less than a year. He reportedly presented her with two Lorraine Schwartz rings and let her take her pick. She eventually chose a gold band that featured an amethyst and a diamond, according to media reports.