Mecomed to adopt new code of ethical business

Rami Rajab
Updated 19 October 2017
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Mecomed to adopt new code of ethical business

Members of Mecomed, a medical technology association in the Middle East and North Africa (MENA), have approved a new code of ethical business practice.
The new set of guidelines is in tone with those adopted by other trade associations in North America and Europe. This is expected to serve as a vital move for the region’s medical devices, imaging and diagnostics industry, and ensure the highest international ethical standards and best practice through more stringent self-regulation.
Rami Rajab, chairman of Mecomed, said: “It has been an ongoing endeavour of the MENA medical technology industry, to not only ensure the highest standard of ethics in business practice, but also to drive its growth and evolution and adapt in a fast changing environment.
“We believe that the adoption of one of the most modern and progressive codes of conduct, with strict, clear and transparent rules, is a leap forward for the industry and for health care in the region.”
The move is expected to further strengthen patient trust in the medical sector and standards of care in the region, contributing to principal aims of the governments of the MENA region, including the UAE/Saudi Arabia to provide the highest standards of health care locally, and to reduce the numbers of patients traveling abroad for care.
The Mecomed Member Code of Ethical Business Practice regulates all aspects of the industry’s relationship with health care professionals (HCPs) and health care organizations (HCOs), such as company-organized events, arrangements with consultants, research, and financial support to medical education, among others. It will become binding for Mecomed corporate members by Jan. 1, 2018. The code also introduces a common independent enforcement mechanism, and will set the minimum standard by which industry members operate across the MENA region.
Established in 2007, Mecomed claims to serve as the voice of international medical technology manufacturers (MedTech) for 21 countries across the Middle East and North Africa.


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”