United Motors Company launches 2 new Alfa Romeo models at EXCS 11

Two new Alfa Romeo models were launched recently at the Luxury Motor Show (EXCS 11) in Riyadh.
Updated 19 October 2017
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United Motors Company launches 2 new Alfa Romeo models at EXCS 11

United Motors Company, the exclusive distributor of Chrysler, Jeep, Dodge, Ram, Fiat, Fiat Professional, and Alfa Romeo in Saudi Arabia, launched two new Alfa Romeo models recently at the Luxury Motor Show (EXCS 11) in Riyadh.
“We are proud that Alfa Romeo has been added to our diverse brands and looking forward to ensure Alfa Romeo gets the attention it deserves in the Saudi market. Alfa Romeo is the vehicle of choice for those among automobile enthusiasts seeking driving pleasure,” said a spokesperson for United Motors Company.
The company expects Alfa Romeo to be the first choice of women drivers in Saudi Arabia.
The new Alfa Romeo Giulia is considered the world’s most dynamic medium sedan medium car. This sedan car has achieved the best performance and control in its class and is considered the fastest 4-door sedan on the German Nurburgring motorsports complex Nürburgring.
Alfa Romeo Giulia Quadrifoglio is designed to be the standard model of the brand with gasoline engine, equipped with V6 turbocharger 2.9-liter size, inspired by Ferrari technology that generates 505 horsepower.
United Motors Company also introduced at the expo Alfa Romeo’s flagship Stelvio, the first SUV by the Italian manufacturer.
“Stelvio is the outcome of the perfect mix between performance and stability, focus on driver, and the elegant Italian design. Stelvio, which is named after the greatest road of the Italian Alps, has set new standards in luxury SUVs of medium size.
Stelvio, outfitted with a turbo engine fully made of aluminum size 2-liter a horsepower, grants the driver a high level of performance and efficiency which leads this vehicle to be the best in its class,” the company said in a press release.
It claimed there are five elements that have made Alfa Romeo one of the most desired cars in the world — the unique Italian design, creative and advanced engine, perfect weight balance by 50/50 percent, unique technology, and the best balance between weight and power.
United Motors Company, which was established in 1999, has significantly contributed to the Saudi automotive sector.
There are more than 70 outlets providing sales services, aftersales services, maintenance and parts.


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.