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Skechers launches ‘YOU’ footwear collection

Skechers has launched a new footwear collection “YOU by Skechers” on and in its stores across the GCC.
“Designed with a foundation in health and wellness, ‘YOU by Skechers’ is for the young woman, who wants to go from the office to the yoga studio to dinner in comfort and style,” a press statement said.
Kathy Kartalis, senior vice president of global product at Skechers, said: “The YOU collection is an exciting crossover between our lifestyle lines and performance, and really speaks to the way the modern, busy woman is living her life. This unique evolution for Skechers utilizes the best technologies and innovations from our performance division and leverages that into a new collection that meets the lifestyle and wellness needs of the self-aware woman searching for more balance in her life.”
Michael Greenberg, president of Skechers, said: “We’ve seen an explosion in the desire for lightweight wellness footwear in the athleisure marketplace. ‘YOU by Skechers’ gives us the perfect opportunity to fuse the best aspects of both our performance and lifestyle experience to meet that need. We expect this versatile collection to resonate strongly with active women across multiple demographics.”
Skechers based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the US and over 160 countries and territories worldwide including Saudi Arabia via department and specialty stores.
The company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.
Apparel Group, a global fashion and lifestyle retail conglomerate, represents Skechers in the Gulf.
Today, the Dubai-based Apparel Group caters to thousands of shoppers through its 1,750-plus stores, and more than 75 brands across all platforms.

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