Skechers launches ‘YOU’ footwear collection

Updated 21 October 2017
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Skechers launches ‘YOU’ footwear collection

Skechers has launched a new footwear collection “YOU by Skechers” on www.6thstreet.com and in its stores across the GCC.
“Designed with a foundation in health and wellness, ‘YOU by Skechers’ is for the young woman, who wants to go from the office to the yoga studio to dinner in comfort and style,” a press statement said.
Kathy Kartalis, senior vice president of global product at Skechers, said: “The YOU collection is an exciting crossover between our lifestyle lines and performance, and really speaks to the way the modern, busy woman is living her life. This unique evolution for Skechers utilizes the best technologies and innovations from our performance division and leverages that into a new collection that meets the lifestyle and wellness needs of the self-aware woman searching for more balance in her life.”
Michael Greenberg, president of Skechers, said: “We’ve seen an explosion in the desire for lightweight wellness footwear in the athleisure marketplace. ‘YOU by Skechers’ gives us the perfect opportunity to fuse the best aspects of both our performance and lifestyle experience to meet that need. We expect this versatile collection to resonate strongly with active women across multiple demographics.”
Skechers based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the US and over 160 countries and territories worldwide including Saudi Arabia via department and specialty stores.
The company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.
Apparel Group, a global fashion and lifestyle retail conglomerate, represents Skechers in the Gulf.
Today, the Dubai-based Apparel Group caters to thousands of shoppers through its 1,750-plus stores, and more than 75 brands across all platforms.


Dodge supports women drivers in KSA

Updated 16 July 2018
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Dodge supports women drivers in KSA

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.