Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017
0

Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.
Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

A post shared by Élan (@elanofficial) on

“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.
The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


The Six: Arab and Muslim models in New York

Updated 16 February 2019
0

The Six: Arab and Muslim models in New York

DUBAI: Arab and Muslim models took the runways by storm at New York Fashion Week, which closed on Sunday in the Big Apple.

Bella Hadid

The Palestinian-American model was a smash during the Michael Kors show, which paid tribute to 1970s fashion, rocking a sparkling black blazer with feathers on the sleeves.

Gigi Hadid

The hectic supermodel lifestyle didn’t get in the way of Bella’s sister, who was seen on the streets in her retro runway hairdo after walking the Michael Kors show.

Halima Aden

This Muslim model turned heads when she closed the Christian Cowan show with an oversized black and neon pantsuit and a chain-link rhinestone hijab.

Noor Tagouri

This Libyan-American journalist took her confidence to the next level when she decided to put down her pen and walk the runway for US brand Rebecca Minkoff.

Nora Attal

The British-Moroccan model kicked off the week in elegant leatherwork by French brand Longchamp and walked the runway for Brandon Maxwell.

Shanina Shaik

The Australian model, who was raised a Muslim and whose father is half-Saudi, modelled for Vietnamese designer Nguyen Cong Tri.