Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017
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Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.
Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

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“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.
The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


Jennifer Lopez glows in a Rami Kadi gown

Updated 16 December 2018
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Jennifer Lopez glows in a Rami Kadi gown

DUBAI: US singer and all-around superstar Jennifer Lopez posed for People magazine’s December issue wearing a gown by Lebanese designer Rami Kadi — and that’s not the only regional fashion label she’s turned to this festive season.
Lopez wore a white, fitted dress by Lebanese designer Elie Saab to the after party of the world premiere of her latest film, “Second Act,” in New York on Dec. 12.
The belted gown featured a plunging neckline and flowing skirt and hails from the label’s ready-to-wear spring/summer 2019 collection.
She was in New York for the premiere of her latest film, which tells the story of a retail manager who loses out on a promotion to a university-educated candidate. Lopez’s character then sets out to prove that being street smart is as valuable as being book smart. The film will hit US theaters on Dec. 21, just in time for the Christmas movie rush.
While the star looked winter-ready in her Elie Saab gown, her Rami Kadi-designed dress was decidedly more daring with its nude illusion fabric and head-to-toe sparkle.

Lopez showed off the floor-length ensemble in a photo shoot for US celebrity gossip magazine, People.
In its latest issue, set to hit shelves on Dec. 24, Lopez poses on a wooden table in a luscious green garden alongside her boyfriend, former professional baseball player Alex Rodriguez.
The hand-embroidered, fishtail gown is embellished with crystals and made of semi-sheer fabric.
In the interview accompanying the photographs, Lopez opened up about her bond with Rodriguez and her past relationships.
In the wake of her divorce from singer Marc Anthony in 2014, Lopez said she went through a period of soul searching. “I was done blaming other people — he did this or he did that — and I said to myself, no, it’s you,” she told the magazine.
“I grew up sharing a bed with my sisters from the time I was born, (and then) it was one boyfriend, and then another, and then a husband, and (so on), and I realized you’ve never been alone,” Lopez added.
“Until I could really learn to be happy on my own and love myself, these relationships were never going to work out, no matter what. That was a big turning point for me.”
Lopez told the magazine that her relationship with Rodriguez is different to her previous high-profile pairings.
“It wasn’t until I met Alex that I felt like, ‘Ok, I can be in a relationship again,’” she says.
“Everything feels healthy and different…We bring something to each other’s lives that is profound, good and healthy.”