Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017

Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.

Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

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“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.

The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


Dubai handbag brand gets royal approval

Creative director Hanna Ransjo with a HALM bag. (Supplied)
Updated 21 August 2019

Dubai handbag brand gets royal approval

DUBAI: HALM is the Dubai-based handbag brand whose discreet take on design has caught the eye of several of the region’s tastemakers including Queen Rania of Jordan.

Across fashion, there is a “new luxury” that you can see taking momentum, and nowhere is it more obvious than in the women’s go-to item, the handbag. HALM embodies that emerging trend.

With Swedish creative director Hanna Ransjo, who has lived in the Emirates over 25 years, and British project manager Hannah Louise Brewer, who came from womenswear label Temperley London, the company has gone from strength to strength.

The duo have merged the best of three cultures into their two-year-old brand: Scandinavian minimalism, British pragmatism and Dubai’s love for luxury. Theirs is a “Made in the Middle East” label that embodies global fashion’s move towards blending minimalism and maximalism. 

Their signature bag, Chilluxe, works as a perfect day to night accessory, and was given the ultimate seal of approval when Queen Rania carried it at her first official engagement of 2019. On a visit to the Children’s Museum — she stepped out in a checked buttoned top by A.W.A.K.E, paired with an asymmetric navy skirt — her hand firmly clutched a HALM bag.

“We see this bag as ‘relaxed understated luxe,’ elegant yet chilled, designed in such a way as to gently soften with wear, yet maintain its core signature structure,” said Ransjo. Another edition is set to follow in their next collection.  

Brewer added: “It was a very conscious decision to keep branding on the bag to a minimum — we want the customer to know that they will be buying quality and design, not just a name.” HALM is helping to change the notion that “Made in the Middle East” is about maximal design and shows how the region is embracing the new feel of luxury.