Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017
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Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.
Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

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“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.
The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


Mohamed Hadid defends daughter Bella amid social media controversy

The move follows uproar on social media last week after the 22-year-old model committed a seemingly innocuous faux pas on social media. (AFP)
Updated 2 sec ago
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Mohamed Hadid defends daughter Bella amid social media controversy

DUBAI: Images of US-Palestinian model Bella Hadid have been pulled down in some Dior outlets in the UAE, according to local media reports.

The move follows uproar on social media last week after the 22-year-old model committed a seemingly innocuous faux pas on social media. It all kicked off when the 22-year-old supermodel uploaded a photo to her Instagram Stories on Monday, showing her boot pictured in front of an Emirates plane and a Saudia plane.

The hashtag #BellaHadidIsRacist started trending as some social media users felt the model was being disrespectful, but she quickly took to the Internet to set the record straight, saying “this was an honest mistake on an early morning” in a tweet.

Her father, real estate developer Mohamed Hadi, meanwhile has broken his silence to defend Bella who has “been targeted by jealous individuals and trolls who wish to destroy her career.”

In an exclusive interview with Arabian Business, Mohamed said: “Arabs don’t do that to their own. She is a proud Arab and a proud Muslim. There are many people with their own agendas, mostly out of jealousy for her success, that are trying to bring her down. 95 percent of the backlash on social media is coming from paid trolls – just open any of these accounts and most of them are fake.”

“Do you really think she was walking around the airport and trying to find those two exact airplanes right next to each other to take an intentional picture like that? She can’t even walk in the mall without thousands of fans following her around. She was tired, waiting for her flight in the airline lounge and just took a picture. No one in our family would ever disrespect any Arab country, not Saudi Arabia, not the UAE and not anyone from the GCC,” Mohamed, the founder of Hadid Design and Development Group, added.

Mohamed likewise said Bella has been a champion of Arab causes, and has never been shy to lend her voice and support.

However, some social media users demanded that her campaign images in the region should be pulled.

“For appeasement, Parfums Christian Dior has removed its visuals of Bella Hadid in The Dubai Mall,” a spokesperson told local media outlets in a released statement this week.

“Thanks for your concern,” The Dubai Mall wrote on Twitter in response to the demands on social media. “We ensure you that our nation and region’s cultural sensitivities are respected. We have brought the matter to the attention of the retailers concerned to take appropriate steps.”

Meanwhile, Mall of the Emirates, another favorite Dubai, tweeted: “Hello, a recent incident with a model for one of the brands at Mall of the Emirates is in no way associated with the mall, and does not reflect our values.”