From Egypt with love: Find out why handbag brand Okhtein is flying off the shelves

The popular brand is known for its quirky, cute and ultra-feminine bags and scarves. (Photos supplied)
Updated 31 October 2017

From Egypt with love: Find out why handbag brand Okhtein is flying off the shelves

BEIRUT: Founded by two sisters, Egyptian brand Okhtein is one of the country’s hottest exports and for good reason.
The popular brand — which is sold in such high-end outlets as Bloomingdales in Dubai and Harvey Nichols in Saudi Arabia — is known for its quirky, cute and ultra-feminine bags and scarves.
The brand, which means “two sisters,” was launched in 2013 by Aya and Mounaz Abdelraouf and has since gone on to reach astronomical heights in its success around the Middle East.
“We used to work on several projects together when we were kids and both of us had good work chemistry and shared an artistic vision,” the pair told Arab News. “We felt like we both completed each other and we should pursue our dream and start a brand together. We love fashion and both of us love accessories. Growing up, we had a fascination with luxury handbags. We always wanted to wear unique bags that weren’t available in the market, so we both ended up designing our own.”
What is less known is the decisive influence exerted by the duo’s grandmother on their taste and ideas about fashion. According to the sisters, their grandmother kept her clothes from the 1960s and 1970s and allowed the pair to rummage through her closed in search of inspiration.
The sisters believe that the secret behind their success is their story and the fact that they produce their line of bags and other accessories in Egypt.
“We sell our bags to big players in the market who usually have ‘Made in Italy’ stamped on the inside (of their other products). Our ‘Made in Egypt’ (concept) is new and it changes the expectations of people,” the pair said.
To manufacture their products, the sisters take a philanthropic approach to their work based on their desire to incorporate more handmade embroidery and straw into their leatherwork. The pair set up a collaboration with several local NGOs that provide assistance to skilled female workers from economically unstable backgrounds in the country.

And another one! ##GoodNightVibes #okhtein #repoinEgypt #beyonce #theseries

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The duo is proud that the brand is exporting the values of Egyptian craftsmanship and giving back to those in need — all through the power of fashion.
Harnessing the creativity of Egypt is clearly important to the sisters who were born and raised in Cairo. Aya studied communication and media arts along with digital arts and design at the American University of Cairo while Mounaz studied marketing and art at the same university and also went on to become a painter who has exhibited in galleries in Paris and Egypt.
It is no wonder then that the brand is known for its creativity and its ability to capture certain moods and moments in time.
This is especially visible in the brand’s flagship models, the “Palmette Minaudiere” and “Palmette Backpack.”

Thursday mood, weekend vibes with our Dome Plate in gold. #styledby @maisonmehany #ootd #okhtein

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The minaudiere, also known as the box clutch, comes in a variety of colors as is based on the invention of the box clutch in 1934 by French jewelry, watch, and perfume company, Van Cleef and Arpels. Charles Arpels was inspired by watching Florence Gould, the third wife of famed casino owner Franck Jay Gould, toss her personal belongings in a tin box. The small, handle-free clutch bag quickly became the ultimate chic statement and the sisters have put their own, decidedly unique, spin on it.
Recently, the designers chose a brand ambassador to help bridge the gap between the brand and their consumers.
“We’ve chosen Karen Wazen from Lebanon, who lives in Dubai… We love her style, her personality and everything about her. She feels connected to our brand because she’s a twin and has twin daughters, so the bond of sisterhood is very special to her. In addition, we have Egyptian actress, Amina Khalil as our local brand ambassador. She’s strong and charismatic and fits very well with our identity,” the pair said.

Styling two dresses in one with our all time favorite Mini Studded Red Gold. #styledby @maisonmehany

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Avid fashionistas should keep their eyes peeled as the designers are currently working on creating a luxury line of travel bags and suitcases and also plan to incorporate crystals, silk and artificial fur in their future collections.

Nora Attal has her day in the sun in Marrakesh

Updated 19 March 2019

Nora Attal has her day in the sun in Marrakesh

DUBAI: British-Moroccan model Nora Attal posed up a storm in Marrakesh’s golden sunlight for a new campaign by fashion brand Zara.

The in-demand model shared snaps from the campaign, photographed by Christian Macdonald, on her Instagram account.

The collection of photographs show Attal modelling looks from Zara’s laid-back Spring/Summer 2019 collection against a backdrop of rippling sand dunes. Her featured ensembled include kaftans and long-length cardigans with hefty stripes in a clay-and-beige color palette.

Attal is no stranger to fronting campaigns — in January, the model was chosen as one of seven rising stars to feature in British fashion house Alexander McQueen’s latest campaign.

The Spring/Summer 2019 collection photoshoot was shot by British fashion and documentary photographer Jamie Hawkesworth and featured Attal wearing a number of cowboy-inspired looks.

The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.

In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.

She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.

“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.

“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Attal finished off 2018 by hitting the sand dunes in the UAE — however, this time it wasn’t part of a high-end photoshoot, but rather a day of fun.

The model enjoyed an afternoon of sandboarding in the emirate of Sharjah and even posted a snap on Instagram at the time.

“Apparently sandboarding is a thing,” she captioned the sunset shot.