Decoding Dyler: Saudi YouTube sensation raps his way to success

Updated 05 November 2017
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Decoding Dyler: Saudi YouTube sensation raps his way to success

RIYADH: A well-known YouTuber in Saudi Arabia described the magical recipe that allowed the videos of the young rapper Abdul Aziz Rabih Al-Dulaijan, known as “Dyler” to reach 220 million views on his YouTube channel in a period of 11 months, a “smart” investment by the followers who are children and love the repetition of the same verses.
Dyler’s close YouTuber friend, who refused to disclose his name for personal reasons, said that 16-year-old Dyler, who created his YouTube channel less than a year ago in Riyadh, has achieved his great success according to a pre-studied plan, describing the YouTube revolution happening today as a virus that suddenly spreads and is hard to deal with.
His friend told Arab News that Dyler and other YouTubers are getting millions of views because their videos include repetition, which amazes children.
Dyler’s song “Madrasa” (school) alone had 10 million views in the first 10 days. His friend said that despite the poor quality of the picture and content, the song is a big success, due to its harmonization which appeals to kids between four and 17 years old.
He described Dyler’s choice of songs about school and allowance a “smart” one as it interests a wide section of teenagers and kids.
A modern media professor at Umm Al-Qura University, Ousama Madani, told Arab News that YouTube is one of the world’s most widespread and most common social media platforms as it allows people to react to videos, share their ideas and showcase their talents. During the past five years, YouTubers have become more popular in the Arab world, he added. “One of the reasons behind Dyler and other YouTubers’ successes is the great support provided by advertising agencies directly without an intermediary company like Google AdSense,” he added.
Saudi YouTubers have achieved greater success than other Arabs on the platform because the Saudi experience is a unique one that provides a greater diversity of content (entertainment, social, political), said Madani.
He added that a phenomenon like Dyler performing rap usually creates controversy on social media until a new phenomenon appears and spreads among youths.


’Lava bomb’ from Hawaii volcano injures 23 on boat

Updated 17 July 2018
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’Lava bomb’ from Hawaii volcano injures 23 on boat

  • Kilauea is one of the world’s most active volcanos and one of five on the island
  • The eruption has destroyed hundreds of homes since it began on May 3

LOS ANGELES: A projectile from the Kilauea volcano in Hawaii struck a boat carrying people watching lava from the two-month-old eruption, injuring 23, the fire department said.
Thirteen of them required hospitalization and the rest were treated at a harbor when the boat engaged in a “lava tour” returned to the Big Island, also known as Hawaii.
Lava flowing into the Pacific is a spectacular sight, producing a foggy haze known in Hawaii as “laze.”
One woman was in serious condition with a fractured femur.
The total number of people on the boat was not immediately known, the Hawaii County Fire Department said.
In the early morning incident a “lava bomb” punctured the roof of the boat and damaged a railing, the department said. It gave no further details.
“It was an explosion, basically,” said Janet Snyder, a spokeswoman for the county mayor, told the Tribune Herald newspaper. “It punctured a hole right through the roof of the boat.”
She described the boat as “covered with lava.”
The eruption has destroyed hundreds of homes since it began on May 3.
Kilauea is one of the world’s most active volcanos and one of five on the island.
One of the most active fissures, number 8, continues to erupt and its lava has formed a small “island” a few meters from the coast, according to the United States Geological Survey (USGS).
It is very likely that it is part of the flow of fissure 8 that is entering the ocean, the USGS says.
Lava has engulfed an area of about eight square miles (20 square kilometers) since the volcano began erupting.
Scientists believe that volcanic activity can be a precursor to a major eruption, similar to a Kilauea eruption in the mid-1920s.