Decoding Dyler: Saudi YouTube sensation raps his way to success

Updated 05 November 2017
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Decoding Dyler: Saudi YouTube sensation raps his way to success

RIYADH: A well-known YouTuber in Saudi Arabia described the magical recipe that allowed the videos of the young rapper Abdul Aziz Rabih Al-Dulaijan, known as “Dyler” to reach 220 million views on his YouTube channel in a period of 11 months, a “smart” investment by the followers who are children and love the repetition of the same verses.
Dyler’s close YouTuber friend, who refused to disclose his name for personal reasons, said that 16-year-old Dyler, who created his YouTube channel less than a year ago in Riyadh, has achieved his great success according to a pre-studied plan, describing the YouTube revolution happening today as a virus that suddenly spreads and is hard to deal with.
His friend told Arab News that Dyler and other YouTubers are getting millions of views because their videos include repetition, which amazes children.
Dyler’s song “Madrasa” (school) alone had 10 million views in the first 10 days. His friend said that despite the poor quality of the picture and content, the song is a big success, due to its harmonization which appeals to kids between four and 17 years old.
He described Dyler’s choice of songs about school and allowance a “smart” one as it interests a wide section of teenagers and kids.
A modern media professor at Umm Al-Qura University, Ousama Madani, told Arab News that YouTube is one of the world’s most widespread and most common social media platforms as it allows people to react to videos, share their ideas and showcase their talents. During the past five years, YouTubers have become more popular in the Arab world, he added. “One of the reasons behind Dyler and other YouTubers’ successes is the great support provided by advertising agencies directly without an intermediary company like Google AdSense,” he added.
Saudi YouTubers have achieved greater success than other Arabs on the platform because the Saudi experience is a unique one that provides a greater diversity of content (entertainment, social, political), said Madani.
He added that a phenomenon like Dyler performing rap usually creates controversy on social media until a new phenomenon appears and spreads among youths.


Europe, Japan send spacecraft on 7-year journey to Mercury

Updated 20 October 2018
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Europe, Japan send spacecraft on 7-year journey to Mercury

  • Once the spacecraft arrives in late 2025, it will release two probes that will independently investigate the planet

TOKYO: European and Japanese space agencies say an Ariane 5 rocket has successfully lifted a spacecraft into orbit for a joint mission to Mercury, the closest planet to the sun.
The European Space Agency and Japan Aerospace Exploration Agency say the BepiColombo spacecraft successfully separated and was sent into orbit from French Guiana early Saturday to begin a seven-year journey to Mercury.
The mission is complicated by the intense gravity pull of the sun, forcing the spacecraft to take an elliptical path that involves two fly-bys of Venus and six of Mercury itself.
Once the spacecraft arrives in late 2025, it will release two probes that will independently investigate the surface and magnetic field of Mercury.