G-Shock outlet in Abha boosts Casio presence in KSA

The event was attended by Ayman Kamil Tawfiq, assistant general director for Casio Affairs; Mohammed Ali Basurrah, director of Casio department of Abbar Company; and Abdulrahman Al-Ahmari, branch manager of Khamis Mushyat.
Updated 07 November 2017
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G-Shock outlet in Abha boosts Casio presence in KSA

Mahmood Saleh Abbar Co., Casio agent in Saudi Arabia, opened the latest Casio “G-Shock” store in Abha’s Al-Rashid Commercial Center on Oct. 23.
Spread over a 75-square-meter area in a prime location, the store features the latest generation of G-Shock watches, including high-end models.
The event was attended by Ayman Kamil Tawfiq, assistant general director for Casio Affairs; Mohammed Ali Basurrah, director of Casio department of Abbar Company; Abdulrahman Al-Ahmari, branch manager of Khamis Mushyat, in addition to clients, distributors and a large number of shoppers.
Tawfiq said the selection of Abha as the location of the new store aims at being active in the southern market.
With the new addition, there are six G-Shock stores in the Kingdom.
Tawfiq highlighted the 40-year-old strong commercial ties and strategic partnership between Abbar Company and Casio, “contributing to the desired success and common interests in the business of the Kingdom.”
The G-Shock store’s opening in Abha comes as part of a series of outlets to be opened later in Villagio Commercial Center and Queen Building in Riyadh, a statement from the company said.
The company aims to increase the points of communication with customers and create marketing channels in order to attract shoppers, organize promotional activities and strengthen the brand of Casio watches especially the brand of G-Shock, the statement said.


Deal 2019 show to be bigger and better

Updated 22 August 2018
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Deal 2019 show to be bigger and better

The silver jubilee edition of DEAL 2019, MENA’s largest entertainment industry exhibition, aims to be larger as compared to the previous 24 editions as many new exhibitors have joined the show.
Last year, the show welcomed over 300 exhibitors from across 33 countries and attracted thousands of trade visitors from around the globe. This three-day event will run from March 25-27 at Halls 1, 2, 3 and 4 of the World Trade Center in Dubai.
According to International Expo Consults (IEC), organizers of DEAL, the kids entertainment and soft play area manufacturers are going strong and will witness continuous growth in the near future.
Family entertainment centers, or FECs, have become so immensely popular that their presence in shopping malls and retail centers is considered a mandatory feature.
Sharif Rahman, CEO of IEC, said: “Family entertainment is a big industry in the Middle East since it provides a big pull for the many tourists that visit here.
Tourism and entertainment dollars are set to replace the dependency on oil as we can see with the reforms taking place in the region.
“Weather is another factor that helps in the migration of footfalls into the malls. Therefore during the summer break, many of the edutainment venues hold summer camps indoors that are looking after the kids while their parents are away at work.”
“It’s not just the edutainment centers that are benefitting from the heat. Many shopping malls have soft play areas that are designed to keep the children happy while the parents enjoyed a bit of retail therapy. Now you see people bring their children specifically to the mall so that they can spend a few hours playing since it’s too hot to play outside, at least for the very little ones,” added Rahman.