LG Signature debuts 4 products in Kingdom

LG Electronics recently launched the LG Signature brand in an event.
Updated 08 November 2017
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LG Signature debuts 4 products in Kingdom

The new LG Signature brand from LG Electronics has launched four new premium products in the Saudi market. These include: the world’s thinnest OLED television, which “takes the immersive viewing and listening experience to the next level;” a sleek refrigerator with a Door-in-Door feature to keep food fresher; a black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment.
“From conception to the final user experience, the LG Signature products were designed to highlight true essence — focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Eddie Jun, managing director of LG Electronics Saudi Arabia.
He added: “The LG Signature range of products is an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into highly functioning and visually stunning masterpieces.”
Sheikh Ammar Al-Naghi, CEO of Al-Naghi, said: “By developing this range of premium home appliances, LG has demonstrated the true essence of everyday living in the Kingdom and across the region. We are confident that the LG Signature line-up of products will be a great success whilst enriching lives enabling timeless memories. LG Signature represents the pinnacle of design, performance and usability in home appliances. It has been committed to making life better for consumers offering the highest performance, minimal design, and innovative usability.”
Home appliances available in the LG Signature line-up of products for the GCC include: LG Signature OLED TV W7, LG Signature Refrigerator, LG Signature TWINWash System, and LG Signature Air Purifier.
All LG Signature products will be available at the LG brand shops and leading retail stores across the GCC.


Dubai Crown Prince visits STC booth at GITEX 2018

Updated 20 October 2018
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Dubai Crown Prince visits STC booth at GITEX 2018

Crown Prince of Dubai Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum recently visited the Saudi Telecom Company’s (STC) booth at the GITEX Technology Week 2018 in Dubai. He was received by Senior Vice President of Enterprise Business at STC Dr. Tareq Enaya.

Sheikh Hamdan reviewed the latest telecom and IT services and solutions launched by the company. STC said its new services are in line with its role as a driver of digital transformation in Saudi Arabia as per Saudi Vision 2030. 

STC recently inaugurated its latest innovation in in-flight call technology through a live call made 30,000 feet above on board of a plane heading to Jeddah from Riyadh, with the video call being directly transmitted to the GITEX conference.

The service allows for in-flight video calls by equipping airplanes with mobile data and broadband through signals from LTE ground-based stations, which boast many features compared to older technologies that rely on satellites. This will enable airlines and other stakeholders to provide better services than currently adopted older standards at a lower cost per Mb, higher data transfer rate of up to 75 Mb/s, and a lower delay time.

Dr. Enaya said: “In-flight call technology is one of many other examples that illustrate the way STC is working with its partners and customers to provide the latest products and services and thus improve services offered to airlines and service providers.The new in-flight call service offers state-of-the-art features, including a stable connection and high-speed connectivity. This makes it indeed the next generation of transmission technology, which will open new horizons in terms of products and services.”

He further pointed out to all the areas that could benefit from this new technology, including airlines, media and entertainment, natural resource exploration, safety and security, and telecommunications. 

STC staff were on hand at GITEX to address its potential customers on the new technology. The company has said that its GITEX participation will focus on the newest technological solutions and that it will shed light on its specialized services in the fields of cloud computing, cybersecurity, Internet of Things, blockchain applications, and big data analysis.

STC is currently working with various stakeholders and partners to enrich this new technology, including Nokia for LTE phone devices, Thales for onboard equipment, EAD for supplementary technical certification, AMAC for maintenance, repairs, and operation for onboard installation, and Sky Prime, a private charter airline on whose planes the technology is being tested directly.