LG Signature debuts 4 products in Kingdom

LG Electronics recently launched the LG Signature brand in an event.
Updated 08 November 2017
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LG Signature debuts 4 products in Kingdom

The new LG Signature brand from LG Electronics has launched four new premium products in the Saudi market. These include: the world’s thinnest OLED television, which “takes the immersive viewing and listening experience to the next level;” a sleek refrigerator with a Door-in-Door feature to keep food fresher; a black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment.
“From conception to the final user experience, the LG Signature products were designed to highlight true essence — focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Eddie Jun, managing director of LG Electronics Saudi Arabia.
He added: “The LG Signature range of products is an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into highly functioning and visually stunning masterpieces.”
Sheikh Ammar Al-Naghi, CEO of Al-Naghi, said: “By developing this range of premium home appliances, LG has demonstrated the true essence of everyday living in the Kingdom and across the region. We are confident that the LG Signature line-up of products will be a great success whilst enriching lives enabling timeless memories. LG Signature represents the pinnacle of design, performance and usability in home appliances. It has been committed to making life better for consumers offering the highest performance, minimal design, and innovative usability.”
Home appliances available in the LG Signature line-up of products for the GCC include: LG Signature OLED TV W7, LG Signature Refrigerator, LG Signature TWINWash System, and LG Signature Air Purifier.
All LG Signature products will be available at the LG brand shops and leading retail stores across the GCC.


PepsiCo. distributes 2,000 Ramadan packages

Updated 18 June 2018
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PepsiCo. distributes 2,000 Ramadan packages

PepsiCo., a global food and beverage company, has partnered with Alber Charity in Riyadh, Al-Barakah Charity in Dammam, and Al-Ahyaa Center in Jeddah to distribute more than 2,000 packages containing food and beverages to underprivileged families.
PepsiCo. employees participated in compiling and distributing the packages, which contained Quaker Pasta, Quaker Soup Mix, Quaker Oats, Quaker Good Start biscuits, Quaker Oats Crackers, several varieties of Lay’s chips, and beverages including Aquafina, Lipton Ice Tea, Mirinda Orange Joosy, Mirinda Citrus Joosy, and 7-Up Joosy.
Abdulrahman Al-Ahaideb, head of communications — G&LF CU and MENA FOBO, PepsiCo, said: “PepsiCo. is committed to supporting the communities in which we live and operate. We are pleased to celebrate Eid Al-Fitr with our neighbors, by sharing a hamper of fun products that can be enjoyed at any time.”