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LG Signature debuts 4 products in Kingdom

LG Electronics recently launched the LG Signature brand in an event.
The new LG Signature brand from LG Electronics has launched four new premium products in the Saudi market. These include: the world’s thinnest OLED television, which “takes the immersive viewing and listening experience to the next level;” a sleek refrigerator with a Door-in-Door feature to keep food fresher; a black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment.
“From conception to the final user experience, the LG Signature products were designed to highlight true essence — focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Eddie Jun, managing director of LG Electronics Saudi Arabia.
He added: “The LG Signature range of products is an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into highly functioning and visually stunning masterpieces.”
Sheikh Ammar Al-Naghi, CEO of Al-Naghi, said: “By developing this range of premium home appliances, LG has demonstrated the true essence of everyday living in the Kingdom and across the region. We are confident that the LG Signature line-up of products will be a great success whilst enriching lives enabling timeless memories. LG Signature represents the pinnacle of design, performance and usability in home appliances. It has been committed to making life better for consumers offering the highest performance, minimal design, and innovative usability.”
Home appliances available in the LG Signature line-up of products for the GCC include: LG Signature OLED TV W7, LG Signature Refrigerator, LG Signature TWINWash System, and LG Signature Air Purifier.
All LG Signature products will be available at the LG brand shops and leading retail stores across the GCC.

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