LG Signature debuts 4 products in Kingdom

LG Electronics recently launched the LG Signature brand in an event.
Updated 08 November 2017
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LG Signature debuts 4 products in Kingdom

The new LG Signature brand from LG Electronics has launched four new premium products in the Saudi market. These include: the world’s thinnest OLED television, which “takes the immersive viewing and listening experience to the next level;” a sleek refrigerator with a Door-in-Door feature to keep food fresher; a black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment.
“From conception to the final user experience, the LG Signature products were designed to highlight true essence — focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Eddie Jun, managing director of LG Electronics Saudi Arabia.
He added: “The LG Signature range of products is an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into highly functioning and visually stunning masterpieces.”
Sheikh Ammar Al-Naghi, CEO of Al-Naghi, said: “By developing this range of premium home appliances, LG has demonstrated the true essence of everyday living in the Kingdom and across the region. We are confident that the LG Signature line-up of products will be a great success whilst enriching lives enabling timeless memories. LG Signature represents the pinnacle of design, performance and usability in home appliances. It has been committed to making life better for consumers offering the highest performance, minimal design, and innovative usability.”
Home appliances available in the LG Signature line-up of products for the GCC include: LG Signature OLED TV W7, LG Signature Refrigerator, LG Signature TWINWash System, and LG Signature Air Purifier.
All LG Signature products will be available at the LG brand shops and leading retail stores across the GCC.


Arcapita invests in KSA-based women’s fitness chain

NuYu is a chain of women-only boutique gyms in Saudi Arabia
Updated 17 October 2018
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Arcapita invests in KSA-based women’s fitness chain

Arcapita — a Shariah-compliant alternative investments firm — has invested in NuYu, a chain of women-only boutique gyms in Saudi Arabia.

Arcapita’s capital will help NuYu deploy over SR250 million ($67 million) to grow its network of boutique gyms from seven to over 30 across the Kingdom. The new centers are expected to create hundreds of jobs, as well as provide women access to fitness outlets in currently underserved locations. 

The investment will enable the company — with five boutique gyms in Riyadh and one each in both Alkhobar and Dammam — to capitalize on the significant market opportunity arising from a landmark decision by the General Sports Authority to grant licenses for women’s boutique gyms. This follows recent legislation allowing Saudi women to drive, and to engage in public sporting events. From a base of over 50 facilities nationwide, the women’s fitness market in Saudi Arabia is expected to grow at an annual rate of 30 percent over the medium term. 

Atif A. Abdulmalik, Arcapita’s chief executive, said: “We look forward to working in partnership with NuYu, helping it realize its full potential during this exciting period of social change. The investment in NuYu is underpinned by robust fundamentals and demonstrates our confidence in the long-term growth prospects of Saudi Arabia’s sport and leisure industry. It is also aligned with the Kingdom’s Vision 2030 goals of empowering women and for citizens to lead healthy and active lifestyles.”

Princess Sara Al-Saud, NuYu’s co-founder and creative director, said: “We are delighted to partner with Arcapita to guide NuYu’s next chapter of growth. We have been at the forefront of the fitness industry since our establishment with a boutique offering that focuses on high-energy group classes in a welcoming environment. With support from Arcapita, we are excited to be able to accelerate our expansion plans and grow our 6,000-strong membership base. Launching new boutique gyms across the country will make it easier for Saudi women to access fitness and reap the benefits of regular exercise.”

Martin Tan, Arcapita’s chief investment officer, said: “The female fitness segment in Saudi Arabia is virtually untapped with a penetration rate of less than one percent, while having one of the highest revenues per member globally. Given Saudi Arabia’s young and growing population, combined with rising health awareness in the Kingdom, there is significant potential for outsized growth within this highly underserved segment.”