LG Signature debuts 4 products in Kingdom

LG Electronics recently launched the LG Signature brand in an event.
Updated 08 November 2017
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LG Signature debuts 4 products in Kingdom

The new LG Signature brand from LG Electronics has launched four new premium products in the Saudi market. These include: the world’s thinnest OLED television, which “takes the immersive viewing and listening experience to the next level;” a sleek refrigerator with a Door-in-Door feature to keep food fresher; a black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment.
“From conception to the final user experience, the LG Signature products were designed to highlight true essence — focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Eddie Jun, managing director of LG Electronics Saudi Arabia.
He added: “The LG Signature range of products is an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into highly functioning and visually stunning masterpieces.”
Sheikh Ammar Al-Naghi, CEO of Al-Naghi, said: “By developing this range of premium home appliances, LG has demonstrated the true essence of everyday living in the Kingdom and across the region. We are confident that the LG Signature line-up of products will be a great success whilst enriching lives enabling timeless memories. LG Signature represents the pinnacle of design, performance and usability in home appliances. It has been committed to making life better for consumers offering the highest performance, minimal design, and innovative usability.”
Home appliances available in the LG Signature line-up of products for the GCC include: LG Signature OLED TV W7, LG Signature Refrigerator, LG Signature TWINWash System, and LG Signature Air Purifier.
All LG Signature products will be available at the LG brand shops and leading retail stores across the GCC.


KSA to transform mass transit with autonomous trains

Updated 17 July 2018
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KSA to transform mass transit with autonomous trains

When Saudi Arabia’s residents imagine the transportation of tomorrow, the popular image is of autonomous cars plowing Riyadh’s King Abdullah Road, carrying workers, university students, and football fans alike. But with the Saudi government heavily investing in mass transit and advanced technology, the likely future of transport is quite different. Automation is set to transform not only cars but also shared transportation, such as metros, trains, trams, and buses. 

As automation progresses, the costs of sensors and artificial intelligence are decreasing, while the computing power of connected vehicles is increasing. As a result, the Kingdom is at the forefront of using automation to make mass transit faster, cheaper, safer, and more energy efficient — especially on metros and mainline trains in the short term, and buses and trams further ahead.

For example, the Saudi government is heavily investing in autonomous transportation across the country, including the driverless Riyadh Metro, with lines 4, 5, and 6 being developed by the Alstom-partnered FAST consortium. Further in the Kingdom, autonomous transportation will be a key part of the transportation plans for the NEOM Smart City, and regionally, automated transport was a key topic at the recent MENA Transport Congress hosted by the UITP, the international organization for public transport.

In the Saudi cities of the future, automation of signaling and trains could make its biggest impact in enhancing the effectiveness of metros and mainline trains.

Alstom, as a global leader in mobility solutions, is exchanging best practices in autonomous transport with the Middle East, and is supporting rail innovation in the Kingdom by conducting initial dynamic tests for the Riyadh Metro Project at the FAST consortium Line 4 Depot Test Track. Line 4 will feature driverless trains, state-of-the-art signaling, safe and secure stations, and advanced real-time passenger information systems.

“Automation can significantly reduce traffic congestion, costs, and pollution. It can increase travel speeds and rapidly boost the country’s urban economic growth. 

As the Kingdom ramps up its investment in smart cities and Saudi Vision 2030, government organizations and the private sector need to take the next six months to plan the future of automated transport,” said Fabrice Toulouse, director of smart mobility at Alstom.