Facebook trials new system to stop intimate photos being posted by angry exes

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Updated 09 November 2017
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Facebook trials new system to stop intimate photos being posted by angry exes

SYDNEY: Facebook is trying to combat “revenge porn” by encouraging users in Australia to submit their nude photos to a pilot project designed to prevent intimate images from being shared without consent.
Adults who have shared nude or sexually explicit photos with someone online, and who are worried about unauthorized distribution, can report images to the Australian government’s eSafety Commission.
They then securely send the photos to themselves via Messenger, a process that allows Facebook to “hash” them, creating a unique digital fingerprint.
This identifier is then used to block any further distribution on Facebook, Instagram and Messenger as a pre-emptive strike against revenge porn, a common method of abuse and exploitation online.
“We’re using image-matching technology to prevent non-consensual intimate images from being shared,” said Antigone Davis, Facebook’s head of global safety.
A Facebook spokesman said Britain, Canada and the United States are also expected to take part in the project.
“It removes control and power from the perpetrator who is ostensibly trying to amplify the humiliation of the victim among friends, family and colleagues,” eSafety commissioner Julie Inman Grant told AFP.
Inman Grant said that if successful, the Facebook trial should be extended to other online platforms.
“The precedent already exists for the sharing of child exploitation images and countering violent extremism online, and by extending to image-based abuse we are taking the burden off the victims to report to multiple online platforms,” she said.
Australia is among world leaders in efforts to combat revenge porn.
Its eSafety Commission launched an online portal last month, allowing victims to report cases where their photos have been shared on the Internet without consent. The commission then works with websites and search engines to have them removed.
A recent survey by the commission showed one in five women in Australia aged 18-45 suffered image-based abuse, with Facebook and its Messenger app accounting for 53 percent of revenge porn, followed by Snapchat at 11 percent then Instagram at four percent.
Research by Melbourne’s Monash University earlier this year found people were falling prey to abusive behavior on a “mass scale,” and that men and women were equally likely to be targeted.


Meet the Dubai ad men who pay you to sit in traffic

Updated 20 August 2018
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Meet the Dubai ad men who pay you to sit in traffic

  • Blockchain technology challenges traditional outdoor media
  • Adverts connect to driver mobile phone

LONDON: A new startup founded by UAE-based entrepreneurs is in the process of test-running a blockchain-based technology that could help people turn their cars into mobile advertising vehicles.
It could challenge the use of traditional advertising methods such as outdoor billboards, the founders of The Elo Network claim.
The platform — which has been set up by Mohammed Khammas and Mohammed Bafaqih and incorporated in the Cayman Islands — will enable people to be paid for displaying adverts on the side or back of their vehicles while they go about their daily routines of driving to work, the mall or doing the school run.
The adverts will feature low-frequency bluetooth ‘beacons’ that connect to the drivers' mobile phone which will be able to monitor when the driver is in the car and where the car is being driven.
There is a minimum threshold for the number of miles being driven a day, but the main prerequisite is that the driver is in the car. Drivers will still be paid even if stuck in a traffic jam.
Advertising clients will be able to put out requests that drivers head to a particular area — for instance to be close to a new brand launch — with drivers being paid up to 4 or 5 times more than their standard rate if they accept.
While the concept of paying people to use their cars for advertising is not new, it is the use of blockchain technology that will make The Elo Network particularly grounding-breaking in the advertising world, its founders said.
“Billboards are very expensive and static and don’t give you the KPIs and insightful information that brands want these days. You solve that by getting them that data,” Bafaqih said.
The Elo Network collates detailed data by tracking the movements of the drivers and their day-to-day activities. Data points such as a particular area’s population density can been collected.
The information will be encrypted ensuring that the brand will never know the identity of the driver, said Bafaqih.
“It creates data sets that didn’t exist before. You don’t have to worry about privacy but at the same time the brand can know about your patterns. They can know where you go in mornings, where you drive, what normal patterns are created in certain areas and countries,” he said.
This level of detail is increasingly important for brands looking to run targeted campaigns, and it is something that traditional billboards are unable to offer.
The technology will also be used to overcome the payment problems that other similar car advertising schemes have faced.
“Historically what happens, where there is a authority that is issuing payments, it causes a lot of problems. There can be disputes on how much they (the drivers) are owed or how many miles were driven or what campaign someone has done,” he said.
Under the Elo Network program, the blockchain technology allows you to create so-called “Smart Contracts” — which is a software protocol that enforces and verifies the performance of a contract.
“It says driver A is going to be paid — for example — a dollar per mile — so as the person drives he starts receives ‘IOUs’. Those IOUs are convertible at any time,” he said.
With no ‘middle man’ involved, the driver is able to redeem their IOUs and get paid as and when they want.
The network is currently at ‘proof of concept’ stage and is test-running the platform with a number of brands. It is anticipated that the network will be rolled out to the public toward the end of this year and early 2019.