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Jotun reveals 2018 color trends

Jotun has revealed the 2018 color trends under the theme of “Rhythm of Life” — a collection of 36 new colors that will define homes around the globe for the year to come.
Jotun’s color specialist tap into design trends in global cities; pour through research reports that come in from their global network; look at the ways in which people’s lifestyles are changing with the modern world. They have collated the 36 colors into three themes each focused on a different mood and mode of modern living.
“Our research identified three trends that are common to inhabitants of every global city: Our longing for the restorative power of nature; our dream of a calmer, slower-paced way of life in the sun and our desire to make the most of our increasingly compact urban living spaces in minimalist but creative ways. We have designed our color card as a tool to help people express these impulses in their homes — mixing and matching the colors in the way that best reflects their own identity,’ said Rana Khadra, color and creative manager at Jotun Middle East, India and Africa (MEIA).

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