Huge global and Arab participation in DecoFair 2017

The 9th edition of Decofair 2017 was inaugurated by President of Umm Al-Qura University Bakri Assas on Monday.
Updated 09 November 2017
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Huge global and Arab participation in DecoFair 2017

The 9th edition of Decofair 2017, Saudi Arabia’s exclusive furniture and interior design exhibition, was inaugurated by President of Umm Al-Qura University Bakri Assas on Monday. Experts and investors at the event predicted that international companies entering the furniture market in Saudi Arabia and forming local alliances will transform the Kingdom into the largest furniture market in the Arab world.
Such partnerships will give rise to innovation and high standards in the field of home furnishings, design, décor and supporting sectors, they said.
Over 120 exhibitors representing nine major specialized sectors and from nine countries participated in Decofair 2017 held at the Jeddah Hilton Hotel, receiving visitors daily from 4 p.m. to 11 p.m. The four-day event ran from Nov. 6-9.
Assas toured the exhibition pavilions with business owners and members of the organizing committee. He was briefed on diverse and inclusive products in the fields of furniture, design, lighting, home accessories, textiles, upholstery, kitchen products, sanitary ware, designs and architectural services, showcased by international and Arab participants.
Haya Al-Sunaidi, chairman of the organizing committee, said that some international companies have joined the Saudi market for the first time.
“There is a need for more local alliances to reduce imports and create products that meet the goals of Vision 2030, as well as contribute to creating training and employment opportunities for Saudi youth,” she said.
Al-Sunaidi said the event brought together companies that are keen to boost their presence in the Saudi market, whether directly or through partnerships, and supported by the recent reforms adopted by the Kingdom. It is an opportunity for cooperation, trade communication and an exchange of experiences between international and Saudi companies.
“Starting Monday, a specialized jury of leading architects, international designers and real estate developers will assess participants for the ‘2017 Best Design Award’ — a professional platform to support creative designers and to highlight their designs and projects, through which business professionals and decision-makers can communicate and collaborate with them,” Al-Sunaidi said at the opening ceremony.


PepsiCo. launches region’s first Million Women Mentors chapter

Updated 21 August 2018
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PepsiCo. launches region’s first Million Women Mentors chapter

PepsiCo., the global food and beverage company, has launched the region’s first Million Women Mentors chapter in Riyadh. Million Women Mentors is a global movement designed to support the engagement of millions of science, technology, engineering and math (STEM) mentors, both male and female, to increase the interest and confidence of girls and women to succeed in STEM programs and careers.
With female representation in the STEM fields still lower than that of their male counterparts, Million Women Mentors (MWM) aims to be a platform to give women early in their careers the boost they need to thrive in their professions and form the future of the society envisioned by Saudi Vision 2030. The pillars of Vision 2030 support a thriving economy in which men and women have the capacity to contribute to the community’s growth and successes.
“Vision 2030 aims to increase women’s participation in the workforce to 30 percent, and encouraging more women into the male-dominated STEM industries will significantly contribute to this goal,” said Satyavrat Pendharkar, general manager and vice president, Saudi Snacks Foods Ltd, PepsiCo. Saudi Arabia. “PepsiCo. has a global commitment to empowering communities, as well as to creating equal opportunities for anyone to succeed within our company. By deploying the principles of our Performance with Purpose philosophy here in the Kingdom, we hope to provide women with the backing they need to be confident when entering STEM careers.”
MWM started in 2014 and had more than 2 million mentor commitments by 2018 with a goal of reaching 3 million by 2020. The new chapter in Riyadh is the first in the MENA region, with 12 mentors and mentees signed up so far across the fields of supply chain, information technology, research and development, and finance. New mentees will be enrolled into the annual program each year.
Within the coming five years, PepsiCo. aims to have at least two of the program participants in leadership positions.
“PepsiCo. walks the talk when it comes to providing women with opportunities to thrive within the company,” said Delel Chaabouni, chief information officer, PepsiCo. Middle East and North Africa. “I am thrilled to have had the opportunity to launch this important initiative in Saudi Arabia. As a woman in a traditionally male-dominated field, I have first-hand experience in forging a career within a STEM sector, and believe that MWM has the potential to give women the boost of confidence they need to realize they can achieve success in whatever industry they want.”