SEC, GE Power partner to promote research in power sector

The two agreements are part of SEC’s ongoing collaboration with GE to promote R&D in the power generation sector.
Updated 09 November 2017
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SEC, GE Power partner to promote research in power sector

The Saudi Electricity Company (SEC) and GE Power have signed two technical agreements to promote scientific research and development (R&D) for the power sector in the Kingdom. The collaborations will identify innovative solutions to develop and install new systems that will boost gas turbine efficiency and productivity. The research will also focus on reducing the amount of ash that results from fuel combustion.
Khalid Al-Rashed, executive vice president of engineering and projects, SEC, said: “The first agreement aims to promote research that will help reduce the cost of power generation and power plant maintenance. The second will focus on installing a new system of fuel additives in gas turbines to reduce the water-washing cycle and increase capacity by reducing the amount of ash that results from fuel consumption during the power generation process. The agreements highlight our commitment to leverage advanced technologies to reduce costs and dependence on oil resources, and to meet environmental standards.”
The two agreements are part of SEC’s ongoing collaboration with GE to promote R&D in the power generation sector. “It underlines the commitment of both companies to drive a culture of localized innovation and to identify cutting-edge solutions that will help boost the efficiency of the Kingdom’s power infrastructure,” a press statement said.
“We have a long-term relationship with SEC, and we are committed to further strengthening it through these technical collaboration agreements,” said Hisham Al-Bahkali, president and CEO, GE Saudi Arabia & Bahrain. “The focus on localized R&D to enhance the efficiency and productivity of the power sector supports the goals of Saudi Vision 2030.”
“The new agreements underline our commitment to co-create localized solutions that will support the Kingdom’s power infrastructure,” added Eissa Aqeeli, president & CEO of GE’s Power Services business in Saudi Arabia. “We are confident the collaborations will lead to innovative solutions that will benefit SEC and the Kingdom — not only through greater optimization in resource use but also by nurturing the skills of Saudi professionals in energy-sector research.”
GE and SEC have long supported the development of Saudi Arabia’s power generation sector by bringing industry-leading innovations to the country. In 2016, GE and SEC inaugurated the Saudi PowerGen Efficiency Center (SPEC) for gas and steam turbines, which is operated by SEC across its power plants.


Athlete’s Co. offers trendy athletic footwear, apparel

Updated 24 May 2018
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Athlete’s Co. offers trendy athletic footwear, apparel

Athlete’s Co., a multi-brand sports lifestyle concept, is offering casual and fashion footwear brands from around the world.
“A range of products offered by Athlete Co. include the world’s most renowned brands, as we believe in making our customers the athletes of their passion, and put more style into their game,” said a press statement issued by Athlete Co.
“If you want to run around the city, hang out at the mall or stand out in the coolest clubs, we offer the widest selection of stylish, athletic-inspired footwear at our stores all over the Kingdom,” said the statement.
“This includes the very latest color ranges of only the best sports shoes alongside exclusive limited edition styles and emerging niche brands. We also have a line of hip yet individualistic apparel to let you add that final touch to your look,” it added.
The Athlete’s Co. portfolio of brands includes New Balance, Crocs, Skechers, Toms, Ralph Lauren Polo, Adidas, Ascis, and Lacoste.
Athlete’s Co. updates its brand offering every season based on global casual fashion trends. It is a home-grown brand operating under the umbrella of the apparel group that is dealing in lifestyle and Athleisure footwear and accessories with a market share of around 11 percent within the group footwear category.
Athlete’s Co. achieved best store design of the year in Retail Me awards (2015), which indicates growing clientele of Athlete’s products in the Middle East including Saudi Arabia.
Apparel group has carved its presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia, but opened gateways to markets in India, South Africa, and Poland. The group has opened several stores across the Kingdom.
It employs 12,000 multicultural staff covering four continents.